: reality show with a difference

Wednesday, August 01, 2007
Is another addition to the growing list of music-based reality shows on television, but with a difference. The show, to be launched by Endemol India with the U.N. in India, is aimed at promoting the eight Millennium Development Goals through eminent personalities, artistes, musicians and singers.

The eight goals are:

Eradicate extreme poverty and hunger

Achieve universal primary education

Promote gender equality and empower women

Reduce child mortality

Improve maternal health

Combat HIV/AIDS, malaria and other diseases

Ensure environmental sustainability

Develop a global partnership for development

All we can say to the concept of addressing key socio-economic issues through an entertainment show is "Wah Ustaad, Wah!".