Serials creates dilemma amongst viewers

Wednesday, July 25, 2007
Besides taking up all the leisure that homemakers and retired persons can afford, entertainment channels are also the root cause of the biggest dilemma in their lives - what to watch and what to skip. Now, the addition of two new serials - Khwaish on Sony and Har Ghar Kuch Kehta Hai on Zee – has only added to the predicament. On top of that, Star Plus will launch Sangam, a new show from Fox Television studio, on August 20. It will be aired Mondays through Thursdays, 7 pm.

Sangam is Television Studios India's second launch for Star Pus, the first being Meri Awaaz Ko Mil Gayi Roshni. The story of Sangam is quite hackneyed. It's about yet another small town girl, the sole breadwinner of the household, whose prime motto in life is the wellbeing of her family. Now, who would want to watch that and why?

Prem Kamath, head of marketing communication, Star, replied: "The way a person develops likeness for a brand, the same way he builds an affinity with a channel. The content of the show will play a vital role in deciding the veiwership."

With newer channels cropping up, the deluge of serials is getting worse. So is the TRP battle. Guess, the time is not far when viewers would be paid to watch television programmes. Now, that might still be worth all the time devoted to the idiot box, isn't it?