Yash Raj Films to launch TV channel

Friday, March 23, 2007

When Bollywood's biggest banner Yash Raj Films plans its own television network, it definitely is good news for the viewers but bad news for rivals. There is no other banner like the Yash Raj Films in Bollywood! Every actor would think twice before saying no to them. The banner will launch its own television network in 2007. A team is already in place doing the R & D for the new channel.

"We have a research team headed by Ravina Kohli, which is ideating and exploring various possibilities in the field of television. This process will assist us in planning our strategy in this field," said CEO at Yash Raj, Sanjeev Kohli.

So television industry, better watch out!