ZeeNext,
the
second
general
entertainment
channel
(GEC)
from
the
Zee
bouquet,
is
slowly
and
steadily
inching
towards
its
television
launch.
Instituting
its
brand
identity,
ZeeNext
unveiled
its
logo
and
tagline
"Dil
Wahi
Dhadkan
Nayi".
Delving
on
the
brand
identity,
Mr.
Punit
Goenka,
Business
Head,
ZeeNext,
commented,
"Keeping
in
mind
Zee
Next's
positioning
and
popular
consumer
feedback,
we
have
finalised
this
logo
through
a
rigorous
selection
process.
The
logo
resonates
the
attributes
of
the
channel
namely,
young,
fresh
and
contemporary
and
hence
the
choice
of
the
colour".
He
further
added,
"The
tagline,
"Dil
Wahi
Dhadkan
Nayi" has
an
emotional
connect.
We
have
tried
to
bond
with
our
loyal
audiences
of
Zee
TV
by
giving
a
younger
treatment
to
the
traditional
stories
that
they
have
been
seeing
in
the
past".