Colors,
the
Hindi
General
Entertainment
channel
by
Viacom
18
Media
Pvt
Ltd
(a
joint
venture
between
Viacom
Inc
and
Network18),
announced
its
second
wave
of
fresh
programming
adding
four
more
hues
to
its
basket
of
emotions.
The
unique
line
up
showcases
stories
being
told
for
the
first
time
on
Indian
television-
Uttaran,
an
extraordinary
saga
of
an
underprivileged
girl
Ichcha
who
desires
more
than
what
her
destiny
has
in
store
followed
by
Jaane
Kya
Baat
Hui,
a
sensitive
portrayal
of
women
adultery
in
marriage.
Adding
more
colour
over
the
weekends
for
your
ultimate
entertainment
will
be
10
of
the
hottest
women
from
the
industry
who
will
set
your
television
screen
ablaze
with
their
sensuous
Bollywood
'jhatkas'
and
their
killer
'nakhras'
in
Dancing
Queen
premiering
December
12th,
2008.
If
that's
not
enough,
pint
size
entertainers
with
extra
large
entertainment
13
bundles
of
laughter
will
be
coming
your
way
every
weekend
to
tickle
your
laughter
bone
as
they
battle
each
other
to
earn
the
title
of
Chhote
Miyan
premiering
December
13th,
2008.
Announcing
new
launches
Rajesh
Kamat,
Chief
Executive
Officer
Colors,
said,
"There
were
so
many
interesting
tracks
in
existing
stories
and
new
launches
that
were
planned
but
we
had
to
take
a
3
weeks
break.
Now
that
we
have
come
back
on
1st
December,
television
viewers
who
were
deprived
of
their
daily
dose
of
entertainment
will
see
their
favourite
actors
return
to
television.
In
our
attempt
to
match
up
to
the
proposition
of
Jasbaat
Ke
Rang
we
have
added
new
hues
of
emotions,
engaging
the
viewers
with
new
and
fresh
episodes.
For
the
first
time
we
have
introduced
two
fiction
shows
in
the
time
band
of
10:00-11:00
pm
and
strengthening
our
weekend
programming
with
Dancing
Queen
&
Chhote
Miyaan."
Talking
of
the
new
shows,
Ashvini
Yardi,
Programming
Head,
Colors
said,
"At
Colors
the
single
biggest
priority
is
to
offer
programming
that
will
help
break
through
the
clutter.
You
will
see
us
deliver
a
strong
proposition
of
differentiation
and
distinctive
content.
Our
fiction
shows
Uttaran
&
Jaane
Kya
Baat
Hui
bring
to
fore
social
issues
that
have
never
been
dealt
before
on
Indian
television
while
the
weekends
are
spiced
up
with
an
explosive
combination
of
comedy
&
entertainment
that
are
sure
to
strike
a
chord
with
the
masses".
Colors
also
announced
its
acquisition
of
some
of
India's
latest
blockbuster
Hindi
movies
like
Jodha
Akbar,
Life
in
A
Metro,
Race,
Fashion,
Singh
is
King,
Kismet
Konnection,
Mumbai
Meri
Jaan,
A
Wednesday,
Welcome
to
Sajjanpur,
Aap
Ka
Suroor
amongst
many
others
that
will
further
strengthen
its
wholesome
offering
to
its
viewers.
Speaking
on
the
marketing
campaign
roll-out,
Rajesh
further
added,
Colors
new
show
launches
will
be
aggressively
supported
by
a
3600
marketing.
Starting
December
first
week
Colors
will
be
omnipresent
across
multiple
platforms.