Kyunki had a fairytale run in the beginning and made stars out of ordinary actor like Smriti Irani and Amar Upadhyay. It even outstripped Kaun Banega Crorepati to become the most popular television show. The audience were so much into the show that Mihir had to be made alive even after his death. The Indian Television Awards became a one serial show and the woman folk around the country put everything in the backseat for that half an hour.
For eight long years and the Viranis became unofficial members in many Indian families. Smriti Irani playing Tulsi became the perfect Indian daughter-in-law and Mihir played by Amar Upadhyay, Inder Kumar and Ronit Roy the perfect son. Tulsi made people cry in her grief and smile in her happiness. People would swear in the name of Tulsi and curse Govardhan Virani and Amba Virani for not accepting her into the family.
Ekta Kapoor and her team of script writers brought in regular twist to the tale in a story portraying believe in or not five generations of the family. From amnesia to adultery, jealousy to miracles the writers blended all the possible spice. The story which had involved more than 100 characters in over 1800 episodes did seem to head towards any conclusion and Ekta Kapoor had no plans to scrap her highest milking cow either.
Finally the broadcaster Star Plus tired with sliding TRPs and competition from energetic shows in news channels like Colors had to call it quits. If only Ekta Kapoor had realised that it is better to end a serial short and sweet rather than to be disgracefully pulled off air. As for Balaji Teleflims it seems to have passed its golden age as reality shows dominate over the saas bahu saga.