After
a
happy
marriage
of
four
years
Star
India
is
all
set
to
divorce
Balaji
Teleflims.
Considered
to
be
one
of
the
biggest
splits
in
the
Indian
entertainment
industry
India's
biggest
entertainment
channel
will
sell
its
stake
in
Balaji
Teleflims
known
for
its
saas-bahu
soaps.
Star
which
currently
holds
25.99%
stake
in
Balaji
and
is
not
planning
to
renew
its
exclusive
contract
with
Balaji
beyond
the
present
period.
Balaji
Teleflims
where
Ekta
Kapoor
and
her
family
control
almost
40%
share
are
not
too
keen
to
buy
Star's
share,
however
negotiations
are
on
to
find
a
suitable
buyer.
Star
had
entered
to
an
exclusive
contract
with
the
production
house
in
2004
to
produce
exclusive
content
for
its
prime
time
slot.
Star
has
been
paying
a
huge
premium
to
Balaji
for
this
contract.
Star
was
compelled
to
take
such
a
drastic
step
as
the
TRPs
of
the
soaps
had
drastically
dropped.
Kyunki
Saas
Bhi
Kabhi
Bahu
Thi,
Kahaani
Ghar
Ghar
Kii
and
Kasautii
Zindagii
Kay
has
taken
the
channel
to
its
peak
but
the
never
ending
story
lines
have
hit
the
channel
hard.
Star
had
huge
expansion
plans
down
south
but
the
soaps
made
by
Balaji
have
failed
to
impress
the
audience.
Story first published: Monday, June 30, 2008, 12:22 [IST]