Zee
TV
announces
its
new
packaging
theme:
Har
Pal
Banaye
Ek
Naya
Rishta.
The
new
packaging
also
marks
the
channel"s
returns
with
fresh
programming!!
Mumbai,
28th
November
2008:
To
commemorate
the
quintessential
Zee
TV
woman
and
also
the
channel"s
return
to
fresh
programming
after
a
hiatus
of
3
weeks,
Zee
TV
is
ready
to
announce
its
new
channel
packaging
that
highlights
this
very
woman
in
her
various
moods
and
nuances.
This
woman
is
rooted
in
tradition
and
is
able
to
mix
with
her
family
while
being
contemporary
at
the
same
time.
She
is
the
centre
of
the
universe
but
regards
her
family
as
the
source
of
inspiration.
The
channel
is
planning
to
unveil
this
facet
of
the
Zee
woman
on
1st
December
2008.
This
is
the
channel"s
step
towards
consolidating
and
binding
its
programs
and
bringing
to
its
viewers
a
palatable
mix
of
drama,
thriller,
music
and
mythology.
The
30-sec
master
promo
brings
out
the
journey
of
the
Zee
woman
in
all
her
relationships-
with
her
family,
her
children,
her
husband,
God...
The
music
is
by
the
inimitable
trio
Shankar,
Ehsaan
and
Loy.
There
is
a
predominance
of
butterflies
and
flower
vines
that
depict
the
nature
of
the
woman
in
question.
Some
interesting
details
about
the
packaging:
The
graphics
for
this
video
are
by
Tata
Elexi,
who
are
also
associated
with
shows
like
Dhoom,
Taare
Zameen
Par,
Roadside
Romeo,
to
name
a
few.
Also,
the
channel
has
used
real
images
(kids,
wife,
husband,
grand-parents)
not
surreal
ones
to
depict
the
ideology
of
the
channel.
These
are
people
one
can
associate
and
identify
with,
and
that's
what
the
channel
is
all
about.
Another
interesting
point
to
note
is
the
amalgamation
of
the
five
elements
–
Fire,
Water,
Ether,
Air
and
Earth
in
the
video
(see
clip
attached).
It
talks
about
the
Zee
woman
being
Traditional
and
family
oriented
yet
progressive
at
the
same
time,
which
is
also
portrayed
through
the
female
characters
from
the
shows
on
the
channel.