Raaz gets a great opening

The year 2009 has proven to be a great year for Imagine in the genre of non-fiction shows. After the splendid success of Rakhi Ka Swayamwar and Pati, Patni Aur Who Imagine has once again broken the clutter with its latest reality show Raaz Pichhle Janam Ka. According to TAM, HSM, CS4, Raaz Pichhle Janam Ka (RPJK) opened at a massive 3.4 TVR, making it the number one show amongst all non-fiction shows of the week. The launch episode of Raaz rated higher than the finale of Perfect Bride as well as nomination and elimination episodes of Bigg Boss 3.

Nikhil Madhok, VP Marketing and Communications Imagine says, “RPJK has managed to capture viewer imagination across the country and we are very pleased with the way the show has performed in its opening week. RPJK marks the third consecutive non-fiction success on our channel. Our viewers expect us to come up with unique and entertaining concepts and we are only glad to live up to their expectations.

Imagine has 2 out of the top 5 non-fiction launch episode ratings this year, with Raaz (3.4 TVR) and Rakhi Ka Swayamwar (4.1 TVR). The next big non-fiction show on Imagine will be Swayamwar Season 2– RDLJ, which is already being eagerly awaited.