Zee TV is re-shuffling and introducing new programs to catch up with the GRP"s of its competitive channels. Where its shows Dulhann and Kasamh Se are soon going off air, the channel is now banking on its long running show Saat Phere. Zee has changed the time slot of Saat Phere from 9.30 pm to 9.00 pm and bought it in competition with Star Plus"s number one show Bidaai.
“Yes it is true. Saat Phere is the face of Zee TV. Even after so many years the show is going strong and I am sure that it would give a tough competition to Bidaai," confirms Sampurn Anand, story writer of Saat Phere. Well the writer"s confidence in the show must be due to its constantly rising TRP which the show banked on a generation leap. We wish this show continues to entertain the viewers for a long time to come.
Story first published: Monday, March 9, 2009, 16:16 [IST]