Yash
Raj
Films
is
all
set
for
the
small
screen
innings
as
it
launches
YRF
TV
on
Sony
Entertainment
Television.
They
are
coming
up
with
a
weekend
slot
of
5
shows
which
promise
to
provide
complete
entertainment
and
refreshing
change
from
the
usual
melodramas.
YRF
TV
promises
to
be
distinct
in
its
look
with
fresh,
contemporary
and
engaging
storylines.
The
launch
was
graced
by
the
film
industry"s
most
powerful
man
Yash
Chopra
and
director
par
excellence
Karan
Johar.
Speaking
about
a
taking
the
YRF
brand
to
a
higher
level,
Yash
Chopra
said,
“Debuting
on
small
screen
is
the
third
milestone
that
Yash
Raj
Films
has
achieved.
First
was
when
Aditya
Chopra
came
in
direction
and
gave
a
blockbuster
film
Dilwale
Dulhania
Le
Jayenge
(DDLJ)
and
second
was
when
we
started
Yash
Raj
studios
in
2004.
Taking
a
plunge
into
television
world
was
Aditya"s
brain
child;
he
was
much
obsessed
about
television
and
he
had
taken
the
decision
to
form
YRF
television"
Talking
about
the
shows
he
said,
“I
have
seen
few
episodes
of
the
show
and
really
liked
it
and
I
hope
that
the
audience
also
loves
it.
We
have
kept
the
youngest
team
possible
to
make
the
shows
look
fresh
and
new
in
content
and
we
have
tried
to
bring
in
a
bit
of
film
into
TV
shows," he
adds
further.
Lift
Kara
De
is
termed
as
the
mother
of
all
reality
shows
on
Indian
Television
with
20
of
India"s
Biggest
Super-
stars
on
one
platform.
Each
week
will
feature
1
super
star
and
their
biggest
fan
and
lives
will
change.
Hosted
by
Karan
Johar,
this
format
will
give
hope
and
lift
the
spirits
of
the
entire
nation.
Speaking
about
the
show
its
celebrity
anchor
Karan
Johar
said,
“The
show
is
not
just
about
a
fan
meeting
his
favourite
film
star
but
it
also
has
emotions
attached
to
it."
Mahi
Way
is
the
first
contemporary
representation
of
a
young
girl
on
small
screen.
Imaginative,
unapologetic,
creative,
she
wants
everything
in
life…
that"s
Mahi
(Mahi
Talwar).
A
young
25
year
old
girl
she
is
positive,
fun
loving
and
carefree.
She
has
the
same
dreams
and
ambition
which
any
girl
of
her
age
can
dream
of.
Rishta.Com
is
today"s
take
on
the
most
traditional
institution
of
Marriage.
Two
young,
good-looking,
charming
and
completely
opposite
personalities-
Isha
(Shruti
Seth)
and
Rohan
(Kavi
Shashtri)
have
formed
a
company
to
find
you
the
perfect
match.
In
today"s
time
it"s
not
easy
to
find
a
perfect
life
partner.
Through
all
the
quirky
requirements,
fun
and
emotional
roller
coaster
one
will
find
its
match
on
Rishta.com.
Coming
of
age
of
thrillers
on
television
is
what
Powder
is
all
about.
Two
men
on
2
different
sides
of
the
law
take
a
fight
all
the
way
to
the
end.
Set
against
the
narcotic
trade
in
the
back
drop
of
today"s
Mumbai,
this
fast
paced,
high
octane
drama
moves
from
murky
by
lanes
to
glitzy
high
rises,
from
ordinary
people
to
power
players.
Seven
is
India
first
cutting
edge
special
effects
action
adventure
show
inspired
by
mythology,
set
in
today"s
world.
This
will
see
7
ordinary
people
from
different
parts
of
India
with
extra
ordinary
powers
that
will
fight
the
battle
of
Good
vs.
Evil,
to
fulfill
an
ancient
prophecy
and
save
the
world.
So
sit
back
and
get
ready
to
witness
yet
another
big
change
in
the
world
of
television
when
Indian
television
will
turn
red
and
you
will
see
it
from
1
January
2010
as
Sony
and
YRF
present
an
innovative
programming
set
up
from
Friday
to
Saturday
every
weekend
from
8:00
to
10:00pm.