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Big preparations for Bigg Boss 4

By: By: Kalyani Prasad Keshri
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The show Khatron Ke Khiladi 3 hosted by Priyanka Chopra will come to an end this week. Colors channel is all set to fill up the gap with the much awaited show of the year, Bigg Boss 4 which will be hosted by the Bollywood hunk Salman Khan.

The show will start from October 3 at 9 p.m. Vodafone is the main sponsor of Bigg Boss for the second consecutive year. The show has eight associate sponsors, which comprises of, L"Oreal Garnier Men Deodorant, General Motors, Suzuki motorcycles Suzuki sling shot, Bharti Axa Life Insurance, LG Infinia TV, Sony Cybershot, Spice Mobiles and Dixcy Scott Inner wear.

Viacom 18 is following unique marketing strategies to promote the show across television, print and radio. The director of marketing Rajesh Iyer informs that they have shot eight different promos for the show and one music video featuring Salman Khan. The promos aim at creating curiosity among the people, so that, the interest still continues to be the same post launch.

Colors has targeted spots like kids, movies, music and regional news channels for the promotion of the show, while their radio partners are Big FM and few other leading FM stations. They have also planned to run a contest, which will involve the viewers directly with the show.

The promotional music video will also run in theaters with screening of Priyanka Chopra and Ranbir Kapoor starer film Anjaana Anjaani. For outdoor campaigns they will visit 40 cities across India, which includes New Delhi, Mumbai, Pune, Lucknow, Varanasi, Ludhiana, Amritsar, Gwalior, Jaipur, Indore, Ahmedabad, Baroda and Surat.

The Bigg Boss ads will also be seen in Big Bazaar outlets. The channel has also tied up with the leading news papers of the country to promote the show.

It looks like Bigg Boss 4 is getting bigger and better with every season. We wish all the luck to the show.

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