The
queen
of
Indian
Television,
Ekta
Kapoor,
has
launched
her
two
new
ventures,
'Sarvagun
Sampanna"
(Imagine
TV)
and
the
other
named
'Keshav
Pandit"
(Zee
TV).
In
a
recent
conversation
with
Ekta
Kapoor,
it
has
been
revealed
that
the
girl
is
not
really
concerned
about
the
cast
or
the
lavish
sets;
all
that
matters
to
her
is
a
strong
storyline.
“I
am
a
die
hard
story
lover.
The
viewers
mean
a
lot
to
me
and
pleasing
them
is
my
duty.
I
know
what
exactly
the
viewer
wants.
End
number
of
elaborate
sets
or
famous
characters
will
not
please
them
the
way
a
good
story
would," says
Ekta.
“Nowadays
Indian
television
has
taken
a
leap
and
is
not
restricted
to
certain
masses.
It
covers
almost
millions
of
people
and
I
have
chosen
a
great
medium
to
reach
them
and
convey
my
ideas.
Television
is
my
power
and
we
are
happy
to
be
in
every
house,"
adds
Ekta.
When
Tellycafe,
asked
her
about
her
casting
procedure
for
her
shows,
Ekta
explained,
“I
don"t
want
a
handsome
looking,
famous
guy
who
is
very
popular
with
the
masses
but
is
very
lazy
in
his
work.
Instead,
I
would
prefer
a
hard
working
guy
or
girl
who
is
not
so
talented
but
has
that
passion
to
work
hard
and
masters
the
art
of
perfection."
“I
believe
in
the
saying
of
a
great
personality
who
said
that
show
me
your
passion
and
I
will
give
you
the
talent.
So
for
me
even
a
less
talented
actor
is
wellcome
but
he
or
she
must
have
the
zeal
to
work
hard,"
signs
off
Ekta.
Ekta
we
completely
agree
with
your
thought
process.