Mandira
Bedi,
the
glamorous
face
of
Indian
cricket
is
all
set
to
do
a
unique
double.
Mandira
would
present
the
matches
live
to
the
UK
viewers
and
also
be
seen
on
MAX
in
a
different
capacity,
the
official
channel
for
IPL
in
India.
Says
a
visibly
elated
Mandira,
“it
is
difficult
to
stay
away
from
IPL.
The
love
and
affection
you
receive
from
the
millions
is
beyond
anybody"s
imagination.
And
this
time
it
is
a
double
whammy
for
me.
Not
only
will
I
stay
connected
to
my
audience
on
MAX
through
IPL
specials,
but
also
I
will
be
presenting
the
matches
live
to
over
20
million
viewers
on
ITV".
ITV,
the
oldest
television
network
in
the
United
Kingdom,
has
been
awarded
the
exclusive
broadcasting
rights
for
DLF-IPL
III
on
its
free-to-air
service.
UK
is
the
biggest
market
for
cricket
outside
India
and
the
IPLs
is
making
a
concerted
effort
to
reach
them
through
ITV.
Interestingly,
it
is
for
the
first
time
since
1970s
that
ITV
will
show
live
cricket.
“Presenting
cricket
to
the
British
–
the
Mecca
of
cricket,
is
something
special.
Hopefully,
I
will
also
be
able
to
contribute
in
creating
a
better
understanding
about
India,
our
people
and
ofcourse
our
love
for
cricket." said
Mandira
Mandira
Bedi
will
present
the
coverage
jointly
with
Matt
Smith
on
ITV.
Beyond
her
passion
for
cricket,
Mandira
is
also
busy
with
a
bit
of
theatre,
brand
endorsements.
At
the
ongoing
Lakme
Fashion
Week,
Mandira
will
be
walking
the
ramp
to
showcase
the
Satya
Paul
Collection.