Masti,
Sri
Adhikari
Brother"s
long
due
music
channel
finally
launched
on
Tuesday.
Apart
from
the
music,
Mastiii
will
showcase
stand-up
acts
and
gags
by
noted
comedians
such
as
Raju
Srivastav,
Sunil
Pal,
Shailesh
Lodha,
and
Suresh
Menon.
“Music
is
an
element
of
universal
joy,
as
is
humor.
At
Mastiii,
as
the
name
suggests,
we
promise
to
offer
non-stop
fun
by
combining
both
of
these
elements",
said,
Anita
Varma,
Associate
Vice
President,
Programming,
Mastiii.
“75%
of
our
content
is
music
and
25%
is
dedicated
to
comedy,
our
USP.
Breaking
away
from
the
half-hour
format
shows,
we
have
one-minute
fillers,
gags,
and
jokes
by
some
of
the
best-known
comedians.
We
are
confident
that
viewers
will
enjoy
this
maha
dose
of
music
and
comedy
making
Mastiii,
the
nation"s
fun-box",
she
added.
Surprisingly,
the
owners
Gautam
and
Markand
Adhikari
didn"t
have
much
to
say
on
this
occasion.
Much
of
talking
was
done
by
Suresh
Menon,
Raju
Srivastav,
Sunil
Pal,
and
Shailesh
Lodha.
While
the
programming
head
spoke
of
fresh
content,
Raju
Srivastav
once
again
bored
the
audience
with
his
inane
and
repetitive
jokes
on
Naga
babas,
Gabbar
Singh.
Suresh
Menon
entertained
a
bit
with
his
below
the
belt
jokes
–
isn"t
Mastiii
supposed
to
be
a
family
channel?
The
one
person
who
really
stole
the
evening
was
Shailesh
Lodha,
who
had
everyone
in
splits
with
his
witty
one-liners
on
Marwaris.
The
actor,
poet
is
himself
a
Marwari.
The
only
person
who
didn"t
draw
any
applause
was
mimicry
artist
Sugandha
Mishra,
whose
impersonation
of
Lata
Mangeshkar,
Rakhi
Gulzar
didn"t
amuse
the
media
a
wee
bit.
Well,
Sri
Adhikari
Brothers
will
hope
that
these
artists
have
saved
their
best
for
their
TV
viewers.