Celebrity
Chef
Sanjeev
Kapoor
has
made
it
to
the
head
lines
recently
for
his
launch
of
India's
first
24
hours
food
lifestyle
channel.
This
channel
will
be
set
up
in
association
with
the
Malaysia-based
company
named
Astro.
The
channel
will
be
called
'FoodFood'
and
will
start
the
broadcast
in
early
2011.
The
channel
will
air
contents
especially
targeting
the
urban
middle
class
Indians
wherein
Chef
Sanjeev
Kapoor
will
have
exclusive
offerings
for
them.
Sanjeev
Kapoor
informed
that
the
channel
will
offer
an
online
space,
wherein
the
user
can
get
the
channels
aired
contents
just
a
click
away.
Raghvendra
Madhav,
the
Executive
Director
of
India
and
South
Asia
for
Media,
Astro
Group,
informed
that
they
planned
to
launch
the
channel
after
learning
that
food
has
become
a
new
kind
of
entertainment
for
the
people
today.
Whether
be
it,
a
cuisine
show
or
a
reality
show
or
travel
and
life
style,
food
now-a-days
plays
a
very
important
role
in
the
world
of
entertainment.
The
channel
'FoodFood'
is
all
set
to
re-define
the
culinary
world
in
India
with
Chef
Sanjeev
Kapoor.
Keep
looking
for
this
space
for
more
inputs
on
the
news.
Story first published: Thursday, December 2, 2010, 11:12 [IST]