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BIG CBS Prime beats AXN, Star World

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According to the TAM reports of week 52 (Source: 18th Dec – 24th Dec, CS 25- 44 Yrs, SEC A, MALES, Top 7 metros), BIG CBS PRIME has acquired the top position amongst all other competing English GECs with its male oriented programming. With programs like Galileo Extreme and blockbuster action movies that set the adrenaline pumping for men, the first premium English General Entertainment Channel from the Reliance Broadcast Network Limited and CBS Studios International JV, BIG CBS PRIME"s appeal in this audience group has resonated well.

According to the 52nd week"s TAM report 2011, the GRP for BIG CBS PRIME was 4.23 which surpassed the GRP of AXN and Star World which stood at 3.69 and 3.35, respectively. The show Galileo Extreme ranks no. 1 in TVR in the Action/Thriller Genre across all 7 metros. Also, the 10 pm Mon – Thursday time band that airs The Jerry Springer Show has been garnering the Best TVR over the last few weeks. This unprecedented growth is attributed to the channel successfully identifying the entertainment preferences of its target viewers and providing fresh and engaging content.

Speaking about the achievement of BIG CBS PRIME, the Company said in a statement, “Despite high competition in this category we are happy with how the channel has shaped up in a year"s time. Given our content and programming, we were confident of taking the channel to great heights. We are now looking at introducing more local content along with some of the finest international formats keeping with the tastes of our discerning viewers."

Living up to its promise, BIG CBS PRIME has freshest content lined up for their viewers for 2012. The channels will kick-off the latest season of one of the most adventurous series, Survivor and Hawaii Five-O soon.

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