Colors
has
left
no
stone
unturned
to
make
its
reality
show
Bigg
Boss
season
5
a
big
hit
and
'Vodafone
Ek
Din
Ka
Boss"
campaign
is
its
latest
attempt
in
that
direction.
The
TV
channel's
new
campaign
will
give
an
opportunity
to
one
lucky
Vodafone
customer
to
enter
the
Bigg
Boss
5
house
for
a
few
hours.
The
lucky
customer
will
not
only
get
to
meet
the
contestants
inside
the
house,
but
will
also
get
to
share
some
of
the
outside
secrets
with
them.
The
contest,
that
will
be
open
to
all
Vodafone
customers,
will
allow
them
to
meet
their
favourite
contestants
inside
the
house.
The
'Vodafone
Ek
Din
Ka
Boss"
winner
will
be
announced
on
19th
December,
2011
and
the
lucky
customer
will
get
the
unique
opportunity
to
enter
the
house
and
share
details
of
the
outside
world
to
fill
the
hearts
of
the
Bigg
Boss
contestants
with
feelings
of
nostalgia.
Talking
about
the
campaign,
Simran
Hoon,
the
National
Sales
Head
of
Colors,
said,
“Bigg
Boss
and
Vodafone
has
shared
a
great
relationship
over
the
past
few
seasons
and
through
the
'Vodafone
Ek
Din
Ka
Boss"
campaign,
we
are
only
taking
this
one
step
further.
It"s
tough
for
contestants
to
lead
a
life
away
from
civilization,
and
the
Vodafone
customer
that
enters
the
house
will
experience
this
first-hand."
Anuradha
Aggarwal,
the
VP
of
Brand
Communication
and
Insights,
Vodafone
India,
said,
“Vodafone
believes
in
bringing
new
and
exciting
experiences
to
its
consumers.
Partnering
with
Bigg
Boss,
a
unique
reality
show,
has
given
us
another
opportunity
to
get
connected
with
our
customers.
Through
Vodafone
'Ek
Din
Ka
Boss"
campaign,
we
aim
to
give
Vodafone
consumers
the
opportunity
of
a
lifetime,
of
living
inside
the
Bigg
Boss
house."