After
endorsing
clothing
and
coffee,
filmmaker
Karan
Johar
stardom
will
now
be
used
for
a
television
entertainment
channel.
The
director
turned
producer
has
now
been
signed
as
the
brand
ambassador
of
the
Star
television
network.
Karan
informs
to
Mid
Day,
“I
am
signed
on
the
high-definition
campaign
for
the
Star
bouquet
of
channels.
It's
partly
because
of
my
association
with
'Koffee
With
Karan'.
I
have
done
that
chat
show
for
their
channel
for
four
years
and
they
wanted
a
filmmaker
to
be
a
part
of
their
TV
and
technology-based
campaign.
I
am
also
good
friends
with
Uday
and
Shankar
from
the
Fox-Star
team
hence
when
they
asked
me,
I
signed
on.
I
have
shot
a
TV,
print
and
press
campaign.
I
will
always
be
there
for
this
high-definition
campaign
whenever
I
am
needed."
He
adds,
"I'm
very
careful
about
what
I
endorse.
I
only
endorse
what
I
feel
comfortable
about
and
believe
very
strongly
in.
I
believe
strongly
in
the
Star
network.
Koffee
is
a
globally
viewed
show.
I
am
represented
across
the
world
and
a
big
part
of
my
persona
is
the
talk
show.
While
it's
repeatedly
shown
in
India
it's
also
viewed
by
everyone
across
the
world."