Lucha
Libre
USA
announces
a
long-term
partnership
with
international
multi-media
entertainment
conglomerate
Reliance
Broadcast
Network,
of
India,
for
its
bouquet
of
Channels.
The
first
season
of
the
Masked
Warriors
will
air
simultaneously
on
its
English
Entertainment
Channel
BIG
CBS
Prime,
part
of
the
Channels
launched
through
its
joint
venture
with
US" CBS
Studios
International,
and
its
regional
entertainment
channel
BIG
MAGIC
targeted
at
the
states
of
Uttar
Pradesh,
Madhya
Pradesh,
Bihar
and
Jharkhand.
The
global
hit
show
will
air
on
BIG
CBS
Prime
each
Friday
at
9:00
pm
and
on
BIG
MAGIC
–
each
Saturday
and
Sunday
at
7:30
pm.
This
language
agnostic
programming
is
a
free
style
wrestling
show
that
boasts
of
some
of
the
most
death-defying
showmanship
and
premiers
in
India,
exclusively
through
the
partnership
with
Reliance
Broadcast
Network.
Lucha
Libre
USA
has
seen
a
tremendous
increase
in
popularity
among
Indian
audiences
especially
among
the
15-24
year
old
demographics.
To
capture
that
audience,
Lucha
Libre
USA:
Masked
Warriors
television
series
includes
a
well-known,
world-class
roster
of
Mexican
and
U.S.
wrestlers,
such
as
Lizmark
Jr.,
Super
Nova,
Marco
Corleone,
Shane
Helms
and
Tinieblas
Jr.
BIG
CBS
Prime,
which
has
grown
to
a
leadership
position
in
a
year
of
launching
in
India,
has
been
delivering
its
promise
of
offering
the
latest,
freshest
and
hottest
entertainment
straight
from
the
United
States.
With
this
offering,
the
Channel
stays
true
to
its
commitment
of
offering
audiences
superlative
and
an
unmatched
entertainment
mix.
BIG
MAGIC,
launched
in
April
of
this
year,
is
the
India"s
first
variety
entertainment
channel
targeted
at
the
core
Hindi
heartland,
locally
relevant
entertainment
around
Humor,
Reality,
Music
&
Bollywood,
along
with
high
end
international
content
that
appeals
to
the
people
of
the
heartland.
Bringing
in
Lucha
Libre
is
in
line
with
the
programming
strategy
to
offer
the
audiences
in
India"s
heartland,
international
content
that
appeal
to
their
tastes.
“Sports
programs
are
known
to
draw
huge
audiences
in
India.
A
deep
audience
insight
mapping
indicated
an
excellent
opportunity
to
bring
to
India
the
Masked
Warriors,
showcasing
the
new
and
iconic
warriors
of
Lucha
Libre.
We
are
confident
that
this
offering
will
resonate
well
with
our
audiences
across
both
channels,
and
are
extremely
pleased
with
the
partnership," said
Reliance
Broadcast
Network
Ltd.
in
a
statement.
“We
are
excited
to
be
partnering
with
Reliance
Broadcast
Network
to
bring
this
incredible
tradition
of
Lucha
Libre
to
audiences
in
India
and
allow
them
to
view
the
program
across
demographics.
We
are
confident,
the
reach
and
rich
relevant
audience
base
of
BIG
CBS
Prime
and
BIG
MAGIC
will
allow
us
to
create
sizeable
impact
in
the
Indian
market,"
says
Lucha
Libre
USA"s
CEO
Steven
Ship.