The
BIG
Indian
Comedy
Awards
is
another
pioneering
and
unique
initiative
from
the
IP
vertical
of
the
Reliance
Broadcast
stable
–
BIG
Live.
The
first-of-its-kind
comedy
awards
will
applaud
&
felicitate
comic
artists
across
Bollywood
and
Television.
The
announcement
was
made
by
BIG
Live
in
the
presence
of
celebrities"
like
Sunil
Pal,
Anang
Desai
and
some
hilarious
stand
up
acts
by
VIP
&
Sudesh
Lahiri,
promising
the
viewers
an
evening
filled
with
laugh-riot
and
masti.
The
awards
are
being
presented
in
association
with
Optimistix,
who
are
known
for
their
expertise
in
this
genre
of
entertainment.
BIG
Live
has
always
relied
on
innovation
and
breaking
new
grounds
while
conceptualising
its
properties.
Comedy,
as
a
genre,
is
breaking
new
grounds
both
in
Bollywood
and
television,
with
almost
all
channels
and
also
top
filmmakers
choosing
the
comedy
peg
to
entertain
Indian
audiences.
BIG
Indian
Comedy
Awards
is
a
step
ahead
by
acknowledging
and
appreciating
the
work
of
these
talented
and
brilliant
comedy
actors,
who
effortlessly
bring
laughter
and
smile
on
our
faces.
The
winners
of
the
awards
will
be
decided
by
audience
poll.
The
award
categories
will
spread
across
Hindi
feature
films
and
television
(fiction
and
non-fiction).
Rabe
T
Iyer,
Business
Head
-
BIG
Live
said,
“It
is
our
endeavor
at
BIG
LIVE
to
create
properties
that
are
clutter
breaking,
entertaining
and
highly
engaging.
Comedy
has
been
an
extremely
critical
peg
in
storytelling
in
India,
across
both
Bollywood
and
television
and
a
serious
movie
or
daily
soap
is
interspersed
with
comic
scenes
to
bring
some
relief
to
high
drama
and
break
the
monotony
of
love,
romance
or
revenge.
The
last
few
years
has
seen
Comedy
as
a
genre
being
given
a
pride
of
place
with
movies
and
serials
pegged
on
comedy
and
hence
our
offering
of
the
BIG
Indian
Comedy
Awards.
With
our
multi-media
verticals
and
amplification
across
radio
and
television,
we
are
confident
of
advertisers
seeing
excellent
value
and
consumers
gaining
from
this
entertainment
offering."
Vipul
D
Shah,
Executive
Managing
Director
of
Optimystix
said,
"We
are
glad
to
a
part
of
this
unique
initiative
of
honoring
actors
who
excel
in
comedy.
We
at
Optimistix
have
been
involved
with
comedy
as
a
genre
and
admire
the
talent
that
has
come
up.
We
are
happy
to
partner
with
Reliance
Broadcast
Network
in
this
first
of
its
kind
awards
which
will
honors
comedians
across
film
&
television
fraternity."
The
award
ceremony,
to
be
hosted
by
the
end
of
September
or
early
October,
will
have
well
known
film
&
television
personalities
witness
some
of
the
most
hilarious
acts
and
performances
that
will
keep
the
house
packed
for
the
entire
evening.
These
awards
will
also
pay
rich
tributes
to
legendary
comedians
of
yesteryear.