The
third
week
of
first
month
of
2011
has
come
up
as
a
growing
week
for
the
television
channels
in
the
TAM
data.
However,
the
highest
gainer
in
the
line
is
Star
Plus
and
it
has
happened
mainly
due
to
the
screening
of
the
Star
Screen
Awards.
The
fourth
week
of
TAM
2011
has
come
as
a
surprise
for
Star
Plus.
It
has
been
able
to
garner
360
GRPs
as
compared
to
326
in
the
3rd
week.
The
Hindi
general
entertainment
channel
scored
5.4
TVRs
for
the
telecast
of
Star
Screen
Awards
2011.
During
the
awards,
the
channel
announced
about
the
launch
of
3
weekend
shows
and
also
released
its
women
anthem
'Tu
Hi
Tu".
The
twist
in
its
shows
like
'Maan
Ki
Awaaj-Pratigya" has
also
helped
to
improve
the
scores.
Star
Screen
Awards
2011
attracted
lots
of
viewers
because
of
its
weekend
schedule.
On
the
other
hand,
other
leading
channels
like
Colors,
Zee
TV
and
Sony
TV
have
also
improved
their
GRPs
on
the
TAM
people
meter.
On
last
week
276,
Colors
has
gathered
243
GRPs
and
it
became
No.2
at
GEC
because
of
the
premiere
of
Akshay
Kumar
and
Aishwarya
Rai
Bachchan
starrer
Action
Replay.
It
contributed
3.5
TVRs
to
take
it
No.
2.
Zee
TV
has
also
recovered
some
amount
by
garnering
235
GRPs,
which
was
at
222
in
the
third
week
of
2011.
Sony
TV
has
been
able
to
gain
15
GRPs
this
week
because
of
the
growing
popularity
of
'Jhalak
Dikkhla
Jaa".