She
made
middle
class
housewives
in
to
super
heroes
and
how!
For
more
than
a
decade
Indian
households
have
been
under
the
influence
of
her
magical
spell
that
made
family
soaps
the
order
of
the
day.
That"s
Ekta
Kapoor,
the
czarina,
who
revolutionised
television
viewing
in
India,
with
her
larger
than
life
family
dramas.
The
magic
she
weaved
with
her
television
soap
operas
cemented
her
stand
in
the
hearts
of
every
home
&
heart.
Ekta
Kapoor,
as
India"s
Glam
Diva
contender,
has
left
everyone
spell-bound
with
her
great
story
telling
ways.
From
Kyuni
Saas
Bhi
Kabhi
Bahu
Thi
to
Kahani
Ghar
Ghar
Ki
to
Kasauti
Zindagi
Kii
to
Kkhusum,
and
more
she
let
the
alphabet
“K"
dominate
her
titles.
Astrology,
superstition…her
detractors"
wrote
it
off
as
her
crazy
superstitious
beliefs.
But
that
was
Ekta
Kapoor"s
brilliant
game
plan,
a
STRATEGY
that
went
in
to
building
Brand
Ekta
and
her
Balaji
empire
that
rules
Indian
television
to
this
day.
Today
Brand
Ekta
rules
and
Ekta
has
moved
away
from
her
'K"
trademark
and
come
up
with
another
long
list
of
successful
shows
like
Pavitra
Rishta,
(one
of
the
top
rated
shows
for
a
whole
year)
Bade
Acche
Lagte
Hai,
Parichay,
Kya
Hua
Tera
Vaada.
This
Queen
of
millions
of
hearts
believes
in
keeping
up
with
changing
trends.
A
dream
merchant,
Ekta
Kapoor,
has
successfully
sold
dreams
to
an
entire
nation
of
television
viewers.
Now,
it"s
time
for
her
personal
search.
As
one
of
the
jury
members
of
India"s
Glam
Diva
Shaimak
Davar
said:
“Ekta
is
definitely
looking
for
something
in
her
personal
life,
she"s
looking
for
love.
May
be
she
has
found
it
may
be
not…"