BIG CBS Spark, the ultimate music destination for music lovers across genres, completes a year today. BIG CBS SPARK, targeted at the youth audiences and catering to their entertainment requirements is loaded with an assortment of music that appeals to them peppered with hit shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV. Engaging youth, a typically time pressed and low attentive audience, requires a distinctive programming mix.
The first anniversary celebrations kicked off with a jam session between the pioneers of Sufi rock music, Junoon and the melodious Indie Rock artist, Ankur Tewari. Junoon’s all time hit ‘Sayonee’ and hits of Ankur Tewari, ‘Chaand Chahiye’ and ‘Sabse Peeche hum Khade…’ will get the channel rocking on its first anniversary celebrations.
With a wide range of entertainment choices, one of the biggest challenges is sustaining engagement with the viewers. Hence, the channel strategy continues to focus single-handedly in providing exciting music to upscale the discerning audience, who are music lovers. BIG CBS SPARK, has recently upped the musical quotient in its offering in lieu with their new positioning – the ultimate music destination. Looking at how the Indian youth has exposure to different types of local and international music which is spread across genres, the channel is attempting to incorporate almost every genre of music so that SPARK has something to offer for everyone. So whether its rock, hip-hop, house, indie rock or pop, BIG CBS Spark has it all.
With more than 30% of the Indian population between the age of 15-24 years, a media age of 24 years, and marketers flooding the market with products & services for this audience, the business opportunity for this channel remains immense.
Viewers can join in the celebrations by tuning in to BIG CBS Spark, where those lucky will get to meet with Junoon. Not only this, viewers can now add a lot more spark to their lives as BIG CBS SPARK has made its musical debut on the BlackBerry Messenger!. Just add the pin and get an exclusive look into all that’s happening on BIG CBS Spark, all on your BlackBerry!