BIG
CBS
Spark,
the
ultimate
music
destination
for
music
lovers
across
genres,
completes
a
year
today.
BIG
CBS
SPARK,
targeted
at
the
youth
audiences
and
catering
to
their
entertainment
requirements
is
loaded
with
an
assortment
of
music
that
appeals
to
them
peppered
with
hit
shows
like
the
Cheaters,
Maximum
Exposure,
Smash
Cuts,
Oblivious
and
Real
TV.
Engaging
youth,
a
typically
time
pressed
and
low
attentive
audience,
requires
a
distinctive
programming
mix.
The
first
anniversary
celebrations
kicked
off
with
a
jam
session
between
the
pioneers
of
Sufi
rock
music,
Junoon
and
the
melodious
Indie
Rock
artist,
Ankur
Tewari.
Junoon’s
all
time
hit
‘Sayonee’
and
hits
of
Ankur
Tewari,
‘Chaand
Chahiye’
and
‘Sabse
Peeche
hum
Khade…’
will
get
the
channel
rocking
on
its
first
anniversary
celebrations.
With
a
wide
range
of
entertainment
choices,
one
of
the
biggest
challenges
is
sustaining
engagement
with
the
viewers.
Hence,
the
channel
strategy
continues
to
focus
single-handedly
in
providing
exciting
music
to
upscale
the
discerning
audience,
who
are
music
lovers.
BIG
CBS
SPARK,
has
recently
upped
the
musical
quotient
in
its
offering
in
lieu
with
their
new
positioning
–
the
ultimate
music
destination.
Looking
at
how
the
Indian
youth
has
exposure
to
different
types
of
local
and
international
music
which
is
spread
across
genres,
the
channel
is
attempting
to
incorporate
almost
every
genre
of
music
so
that
SPARK
has
something
to
offer
for
everyone.
So
whether
its
rock,
hip-hop,
house,
indie
rock
or
pop,
BIG
CBS
Spark
has
it
all.
With
more
than
30%
of
the
Indian
population
between
the
age
of
15-24
years,
a
media
age
of
24
years,
and
marketers
flooding
the
market
with
products
&
services
for
this
audience,
the
business
opportunity
for
this
channel
remains
immense.
Viewers
can
join
in
the
celebrations
by
tuning
in
to
BIG
CBS
Spark,
where
those
lucky
will
get
to
meet
with
Junoon.
Not
only
this,
viewers
can
now
add
a
lot
more
spark
to
their
lives
as
BIG
CBS
SPARK
has
made
its
musical
debut
on
the
BlackBerry
Messenger!.
Just
add
the
pin
and
get
an
exclusive
look
into
all
that’s
happening
on
BIG
CBS
Spark,
all
on
your
BlackBerry!