If
you
stop
learning
in
life,
you
will
stop
tasting
victory,
says
megastar
Amitabh
Bachchan,
in
the
first
promotional
trailer
of
the
forthcoming
season
of
popular
game
show
Kaun
Banega
Crorepati.
The
communication
campaign
for
the
show's
new
edition
is
centred
around
the
theme
-
Seekhna
bandh
toh
jeetna
bandh.
It
will
be
beamed
on
the
small
screen
on
Tuesday
at
8
pm.
The
promo
showcases
how
a
certain
Mrs
Dhingra
decides
to
turn
into
a
wedding
planner,
and
she
sidelines
her
learning
by
saying
that
what's
the
point
of
learning
at
her
age.
What
follows
is
a
series
of
misjudgements
in
her
business,
leading
to
losses.
Then
she
rues:
Kaash
kuchh
seekh
liya
hota
(wish
I
would've
learnt
something).
That's
when
Amitabh,
the
show's
host
walks
into
the
frame,
urging
people
to
continue
learning
things
in
life.
The
new
season
of
Kaun
Banega
Crorepati,
a
widely
popular
show
based
on
international
show,
Who
Wants
to
Be
a
Millionaire,
will
go
on
air
on
Sony
Entertainment
Television
towards
August-end
or
early
September.
The
previous
seasons
of
the
show
have
focused
on
different
ideologies.
In
2010,
the
show
promoted
Koi
Bhi
Sawaal
Chota
Nahin
Hota
(no
question
is
insignificant),
while
the
2011
edition
focused
on
how
Koi
Bhi
Insaan
Chota
Nahi
Hota,
which
translated
to
how
no
person
is
smaller
than
another.
KBC
2012
conveyed
the
message
-
Sirf
Gyaan
Hi
Aapko
Aapka
Haq
Dilata
Hai,
telling
masses
how
only
knowledge
helps
you
get
your
rights.
Amitabh,
70,
changed
the
face
of
Indian
television
when
he
hosted
the
first
season
of
Kaun
Banega
Crorepati
in
2000.
He
returned
to
host
its
second
season
after
a
gap
of
a
few
years,
while
the
third
season,
in
2007,
saw
superstar
Shahrukh
Khan
in
the
anchor's
spot.
Click
here
to
watch
the
promo
of
Kaun
Banega
Crorepati
2013
IANS