Actor
Anil
Kapoor,
who
is
producing
the
Indian
adaptation
of
hit
international
TV
series
24
for
the
Colors
channel,
has
got
a
presenting
sponsor
for
the
project
in
leading
vehicle
brand
Tata
Motors.
Cars
under
the
brand
will
also
be
used
in
the
show.
The
Indian
version
of
the
show
features
Anil
in
the
lead
role
of
Counter
Terrorist
Unit
agent
Jack
Bauer,
which
was
originally
essayed
by
actor
Kiefer
Sutherland.
"I
am
thrilled
about
our
association
with
Tata
Motors
as
the
presenting
sponsor
for
24.
In
the
show,
I
will
be
driving
Tata
Motors'
dynamic
and
exciting
vehicles
in
my
adventurous
quests
across
terrains
to
tackle
various
security
threats," Anil
said
in
a
statement.
Officials
at
Tata
Motors
believe
the
association
offers
the
brand
an
"exciting
platform
to
demonstrate
the
capability
of
our
dynamic
cars,
which
deliver
performance
and
come
with
rich
features".
According
to
Colors
CEO
Raj
Nayak,
this
association
takes
brand
partnerships
to
another
level
beyond
the
conventional
30-second
commercials.
"For
the
first
time,
we
have
effectively
integrated
the
Tata
Motors
brands
with
the
narrative
of
24.
The
show
is
all
about
Anil's
race
against
time
and
how
he
is
powered
by
sturdy
Tata
Cars
and
SUVs," he
added.
The
TV
show,
which
also
features
veteran
actress
Shabana
Azmi,
is
directed
by
Abhinay
Deo.
The
date
of
its
telecast
is
yet
to
be
revealed.