Mumbai:
After
the
successful
run
of
The
X
Factor
USA
while
cashing
in
on
the
post-digitization
opportunities
among
English
GECs,
BIG
CBS
LOVE,
the
leading
English
GEC
amongst
elite
urban
women,
is
all
set
to
air
the
12th
season
of
the
world's
most
loved
singing
reality
show,
American
Idol,
concurrent
with
the
US.
The
latest
season
will
not
only
see
Ryan
Seacrest
return
as
host
on
the
show,
but
also
a
starry
lineup
of
judges
including
singing
sensations
Mariah
Carey
and
Nicki
Minaj,
country
singer
Keith
Urban
and
the
original
judge
of
American
Idol,
Randy
Jackson.
With
the
promise
to
continue
enthralling
audiences,
American
Idol
Season
12
will
premiere
on
BIG
CBS
LOVE
on
18th
January
2013
and
will
air
every
Friday
and
Saturday
at
9pm.
American
Idol,
Simon
Cowell's
most
successful
creation
till
date,
is
one
of
the
most
successful
reality
shows
in
the
history
of
television.
Having
provided
a
stepping
stone
for
some
record-breaking
singers,
the
12th
season
of
the
show
will
be
judged
by
a
panel
of
judges
with
a
combined
experience
of
over
75
years
in
the
international
music
industry.
A
concurrent
telecast,
featuring
the
judges
-
eternal
diva
Mariah
Carey,
the
quirky
and
fun
rapper
and
R&B
singer
Nicki
Minaj,
country
music
crooner
Keith
Urban,
and
award-winning
record
producer
Randy
Jackson
whose
presence
has
fueled
the
show
since
its
very
first
season
-
will
enable
local
and
international
fans
to
witness
history-in-the-making
as
the
next
singing
sensation
to
take
the
world
by
storm
will
be
selected.
Indian
audiences
are
in
for
a
visual
treat
as
the
auditions
process
for
the
latest
season
of
American
Idol
witnesses
a
re-jig
with
small-towners
being
able
to
be
a
part
of
the
show
through
the
‘AI
Small
Town
Audition
Bus
Tour'
which
will
visit
10
small
towns
in
USA.
Adding
to
the
suspense
element
bound
to
grab
viewer
attention,
American
Idol
Season
12
goes
digital
with
the
‘Nominate
An
Idol'
Program
which
enables
friends
and
family
members
to
secretly
nominate
introverted
singer
hopefuls
through
a
video
helping
them
proceed
to
the
next
round.
BIG
CBS
LOVE
is
promoting
American
Idol
Season
12
heavily
through
a
360-degree
holistic
marketing
campaign
which
reaches
out
to
audiences
through
multiple
touch-points
like
print,
radio,
electronic,
OOH
and
digital
mediums.
The
channel
will
also
host
an
online
talent
hunt
for
aspiring
singers
called
‘Love
To
Sing'
with
Talenthouse.com
which
will
allow
fans
from
across
the
country
to
be
a
part
of
the
American
Idol
experience.
The
winner
of
the
‘Love
to
Sing'
contest
will
get
the
unique
opportunity
to
witness
American
Idol
LIVE
in
Los
Angeles,
USA.
Speaking
about
on
the
launch
of
American
Idol
Season
12,
Mr.
Anand
Chakravarthy,
Business
Head
-
BIG
CBS,
said,
"Staying
true
to
our
promise
of
providing
the
latest
and
hottest
content
to
our
viewers,
we
are
really
excited
to
present
viewers
with
the
unique
opportunity
to
watch
American
Idol
Season
12
concurrent
with
the
US.
Keeping
in
mind
the
current
scenario
post-DAS,
the
show
will
reach
a
larger
audience
base
across
consumer
segments,
while
simultaneously
offering
marketers
an
excellent
platform
to
reach
out
to
their
target
audiences."
With
such
larger-than-life
personalities
on
this
year's
panel,
fans
of
the
epic
show
can
expect
lots
of
fireworks
to
happen
on
the
show
as
egos
clash
and
tempers
flare.
With
two
singing
divas,
Mariah
Carey
and
Nicki
Minaj
sharing
a
common
platform,
it
is
inevitable
that
some
heated
words
will
be
exchanged
bringing
out
their
feisty
best.
American
Idol
Season
12
will
air
exclusively
on
BIG
CBS
LOVE
starting
18th
January,
2013,
every
Friday
and
Saturday
at
9
pm.