TV
is
not
a
new
medium
for
Ashutosh
Gowariker,
who
is
returning
to
the
small
screen
after
decades
with
EVEREST.
But
he
feels
keeping
the
TV
audience
hooked
is
much
more
challenging
nowadays.
Gowariker,
who
has
written
and
produced
the
upcoming
show,
reasons
that
captivating
TV
audience
is
tough
because
if
they
won't
find
the
content
interesting,
they
will
instantly
hit
the
remote
and
move
on
to
the
other
program.
"The
audience
is
always
interested
in
something
that
captivates
them.
You
lose
them
in
about
30
seconds...the
challenge
is
much
more," said
the
director
of
films
like
Lagaan
and
Jodhaa
Akbar.
Gowariker
was
seen
on
the
small
screen
for
the
first
time
in
Kachchi
Dhoop
in
1987
and
he
was
also
part
of
Shah
Rukh
Khan's
TV
show
Circus.
But
in
the
last
over
two
decades,
television
industry
has
evolved
and
become
really
big
and
it
has
lured
the
big
stars
from
Bollywood
boulevard.
Initially,
several
big
names
like
Amitabh
Bachchan,
Shah
Rukh
Khan
and
Salman
Khan
hosted
shows
for
the
small
screen
and
now
they
are
trying
their
luck
in
the
fiction
space.
Anil
Kapoor
had
a
successful
innings
with
24,
while
Amitabh
too
tried
his
luck
with
Yudh,
which
got
a
lukewarm
response.
Gowariker,
however,
insists
that
TV
has
not
overpowered
big
screen
in
reference.
"TV
is
very
interesting
and
challenging.
Every
filmmaker
thinks
they
can
contribute
to
it," he
said.
Anil's
24
was
a
big
hit,
but
Amitabh's
first
fiction
show
Yudh
failed
to
generate
enough
interest,
but
Gowariker
feels
that
the
audience
is
ready
to
see
some
different
concepts
on
TV.
"There
will
be
some
misses
and
some
hits.
The
collaborative
effort
will
definitely
bring
a
change,"
he
said.
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