Once
popular
video
jockeys
Cyrus
Sahukar
and
Anusha
Dandekar
are
on
board
to
be
part
of
Beauty
and
the
Blogger,
a
pioneering
web
reality
show
where
glamour
meets
social
media.
They
are
happy
to
be
part
of
the
"innovative" and
"edgy"
concept.
While
Cyrus
will
host
the
show,
Anusha
will
be
in
the
judges
panel.
Conceptualised
by
FameBox,
a
multi-channel
talent
platform
on
digital
media,
it
will
feature
eight
shortlisted
fashion
models
and
popular
bloggers
who
will
join
forces
for
a
unique
multi-round
contest.
The
show
was
initiated
through
a
three-day
event
scheduled
from
May
13-15,
and
this
will
be
followed
by
a
grand
finale
which
can
be
viewed
on
the
FameBox
Fashion
channel
on
YouTube.
The
winners
will
be
chosen
on
the
basis
of
the
social
media
buzz
and
influence
they
generate.
"As
online
presence
takes
over
the
world,
I
am
really
happy
to
be
a
part
of
'American
Swan
Beauty
and
the
Blogger'.
Not
only
will
it
be
fun
and
edgy,
it
will
also
give
an
opportunity
to
push
young
fashion
talent
onto
bigger
runaways
and
maybe
even
become
blogging
beauties," Anusha
said
in
a
statement.
Cyrus
believes
the
show's
concept
"has
all
the
makings
of
a
web
and
social
media
super
hit".
"I
am
looking
forward
to
hosting
this
innovative
web
reality
show," he
added.
Talking
about
the
show's
concept,
Dhruvank
Vaidya,
director,
FameBox,
said:
"Fashion
and
beauty
has
made
a
major
impact
on
social
media
so
far
and
needless
to
say
this
category
is
much
engaging.
"With
the
show,
we
aim
to
provide
a
platform
to
the
rising
fashion
enthusiasts
who
can
experience
the
power
of
social
media
and
become
Webstars
in
the
domain
they
follow
so
closely."
The
winning
fashion
model
will
be
the
face
of
lifestyle
apparel
brand
American
Swan,
whereas
the
winning
blogger
shall
be
its
social
media
brand
ambassador.
Additionally,
the
winning
pair
will
also
get
the
chance
to
host
their
own
exclusive
channel
on
the
FameBox
network.
Besides
this,
there
will
also
be
cash
prizes
and
merchandise
from
American
Swan,
Lakme
and
Tresemme.