Popular
TV
actress
Drashti
Dhami
has
been
roped
in
as
the
face
of
MATRIX
India's
hair
colour
brand
-
SoColor
-
and
she
is
excited
about
her
association.
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"I'm
most
excited
to
be
part
of
creating
and
showcasing
the
latest
cut
and
colour
looks
from
the
brand," Drashti,
known
for
her
title
role
in
the
daily
soap
"Madhubala
-
Ek
Ishq
Ek
Junoon",
said
in
a
statement.
Drashti
will
be
seen
in
SoColor's
new
campaign
-
Color
with
Confidence
-
which
features
her
in
a
never
before
seen
avatar.
Her
look
has
been
created
using
a
Caramel
Twist
technique,
developed
by
the
MATRIX
technical
and
artistic
teams.
Inspired
by
the
concept
of
a
twist
with
two
tones,
the
look
showcases
an
interplay
of
dark
and
light
tones
of
SoColor's
warm
brown
shades.
Talking
about
it,
Drashti
said:
"The
shades
of
SoColor
have
been
designed
to
complement
Indian
skin
tones
and
work
on
our
naturally
dark
hair.
I
would
recommend
SoColor
for
both
everyday
wearable
hair
color
and
for
a
stunning,
head
turning
look."
This
will
be
the
first
of
many
trendsetting
looks
that
will
be
unveiled
by
the
brand
during
the
course
of
the
campaign.
"We
are
confident
that
our
audience
will
love
seeing
their
favourite
TV
star
in
the
new
looks
that
she
will
showcase
for
the
brand," said
Monalisa
Dowerah,
marketing
manager,
MATRIX
India.