For
Bollywood
megastar
Amitabh
Bachchan,
who
is
entering
the
fiction
space
on
TV
with
"Yudh",
no
proposition
is
safer.
He
says
it's
a
"gamble
you
have
to
take
when
you
are
in
this
field" and
that
"only
best
content
will
succeed".
In
2000,
when
the
big
screen's
big
hero
decided
to
descend
upon
the
small
screen
as
the
host
of
"Kaun
Banega
Crorepati",
people
were
doubtful
about
his
decision.
But
his
risk
paid
off
and
over
the
years
the
game
show's
popularity
hasn't
diminished
at
all.
Now,
once
again
his
decision
to
do
fiction
show
for
TV
is
raising
questions.
When
asked
is
it
a
safer
preposition,
he
said:
"Nothing
is
safe
in
this
world.
Whether
you
are
doing
little
creativity
or
little
performance
on
stage,
or
doing
cinema
or
any
kind
of
art,
how
would
you
know
what
the
result
is
going
to
be?"
"We
take
sufficient
precautions
but
at
times
we
fail,
at
times
we
succeed.
So
this
is
a
gamble
that
you
have
to
take
when
you
are
in
this
field," he
added.
TV's
wide
reach
is
well
known
and
Amitabh
says
that
comparatively
the
turnover
of
the
television
industry
is
way
higher
than
the
movies.
"My
knowledge
on
this
is
limited.
But
all
I
know
is
that
the
turnover
of
TV
in
India
is
three
times
more
than
cinema,
so
approximately
if
the
turnover
of
cinema
is
Rs.10,000
crore....
in
TV
it's
about
Rs.30,000
crore."
"The
reach
and
the
effect
of
TV
in
India
have
just
about
started.
Everyone
criticised
us
for
being
too
excessively
populated,
but
it
is
that
very
factor,
which
is
beneficial
to
us."
"It's
the
people
who
are
running
it.
You
have
300
million
people
watching
it
and
it's
an
enormous
figure.
This
is
an
incredible
amount
of
channels
in
one
country.
It
needs
to
be
given
more
importance
and
taken
more
seriously
because
it
is
very
challenging.
The
one
that
has
the
best
content
will
succeed."
Co-produced
by
Amitabh's
production
company
Saraswati
Creations
and
Endemol
India,
the
show
is
likely
to
go
on
air
in
July.
The
show,
which
will
see
Big
B
as
the
owner
of
a
construction
company,
also
stars
Sarika
and
Kay
Kay
Menon
among
others.