Amitabh Bachchan 'Excited' About Promoting Kisan TV
News
oi-Girija
By Girija Narayan
Hindi
cinestar
Amitabh
Bachchan
will
be
adding
his
weight
to
the
newly
launched
DD
Kisan
channel,
a
24-hour
farmer-centric
channel,
and
he
is
said
to
be
'excited'
about
promoting
the
platform.
A
source
close
to
the
72-year-old
told,
"He
is
personally
very
excited
and
enthusiastic
about
promoting
Kisan,
but
an
official
announcement
about
Mr.
Bachchan's
association
will
be
made
formally
in
the
near
future."
The
actor
is
also
likely
to
contribute
to
audio
visual
content
and
radio
jingles
for
the
DD
Kisan
channel,
which
was
launched
by
Prime
Minister
Narendra
Modi
on
Tuesday.
Big
B
himself
got
the
farmer
tag
in
2010
when
he
bought
the
land
in
Muzzaffarnagar
village
of
Kakori,
23
km
from
Lucknow
for
Rs.3.03
crore
($482,000).
The
Uttar
Pradesh
Seed
Corporation
then
registered
the
iconic
film
actor
as
a
farmer-member
and
provided
him
with
a
hybrid
seed
programme
for
his
land,
which
got
a
yield
of
200
quintals
of
wheat
thanks
to
advanced
tractors,
threshers
and
other
equipment.