The
fourth
season
of
MTV
Coke
Studio
is
all
set
to
grow
larger
in
scale
and
creativity
and
promises
to
connect
the
audience
to
the
roots.
Bollywood
actors
Siddharth
Malhotra
and
Alia
Bhatt
were
at
the
launch.
The
2015
edition
will
be
a
year-long
show
of
soulful
music,
curated
and
composed
by
some
of
the
best
in
music
industry-
Vishal-Shekhar,
Amit
Trivedi,
Pritam,
Clinton
Cerejo,
Sachin-Jingar,
Ram
Sampath,
Sneha
Khanwalkar,
Papon,
Badshah
and
Raftaar.
Singers
include
Rekha
Bhardwaj,
Jyoti
Nooran,
Harshdeep
Kaur
among
others.
"After
producing
140
songs
with
over
400
artists,
our
hunger
to
delight
music
fans
drives
us
to
give
the
format
a
whole
new
beat.
While
music
will
always
be
at
the
very
heart
of
this
production,
we
have
introduced
new
elements
that
build
a
deeper
content
experience," Aditya
Swamy,
EVP
and
Business
Head,
MTV,
said
in
a
statement.
The
season
four
was
launched
by
Coca-Cola
Ambassadors
-
Alia
Bhatt
and
Siddhartha
Malhotra
and
musicians
-
Amit
Trivedi,
Clinton
Cerejo,
Papon,
Pritam,
Ram
Sampath,
Rekha
Bhardwaj,
Sachin-Jingar,
Sneha
Khanwalkar,
Harshdeep
Kaur
and
Raftaar.
"It
is
amazing
how
do
these
composers
make
music
that
is
lilting,
soothing,
sometimes
high
decibel
but
always
lasting?
Perhaps,
because
this
is
one
property,
where
the
music
producers
create
music
for
themselves
oblivious
of
likes,
dislikes,
fashion
etc," Alia
said.
The
show
will
go
on
air
on
March
1.
MTV
Coke
Studio
will
release
a
musical
composition,
both
as
a
stylized
video
and
audio,
along
with
multiple
elements
that
will
capture
the
journey
of
making
the
music.
It
will
also
include
studio
sessions
and
producer
profiles.
In
addition,
Coke
Studio
will
continue
its
journey
of
bringing
LIVE
experiences
through
more
than
50
concerts
and
outreach
programs,
reaching
100
colleges
across
10
cities.