Kehne
Ko
Humsafar
Hain,
A
Big
Hit
Ronit,
who
is
facing
compatibility
issues
with
his
wife,
falls
in
love
outside
his
marriage
(
with
Ananya
Mehra
played
by
Mona
Singh).
The
show
has
become
biggest
success
story
for
the
thriving
OTT
platform,
ALT
Balaji.
Kehne
Ko
Humsafar
Hain
Created
A
Lot
Of
Buzz
ALT
Balaji
experimented
by
releasing
three
episodes
of
the
show
in
a
week
(i.e.,
one
new
episode
every
Monday,
Tuesday
and
Wednesday)
to
create
buzz
around
the
show.
And
they
succeeded
as
this
kept
the
curiosity
among
the
viewers,
higher.
KKHH
Got
Extraordinary
Online
Responses
Than
Any
Other
ALT
Balaji
Shows
The
show
also
created
a
lot
of
buzz
in
the
social
media
as
well
since
the
fans
discussed
about
the
show
and
their
favourite
character.
Apparently,
this
made
the
online
responses
quite
extraordinary
for
any
ALTBalaji
show.
KKHH
Gives
ALTBalaji
300%
Week
On
Week
Viewership
Growth
According
to
reports,
the
show
has
attracted
massive
viewership
and
fan
following.
DNA
report
suggest,
"Two
weeks
into
its
release,
the
week-on-week
viewership
growth
has
been
a
gigantic
300
per
cent
on
the
app;
adding
it
to
the
league
of
the
platform's
masterpieces
like
Bose:
Dead/Alive,
The
Test
Case
and
Dev
DD."
Manav
Sethi
Says
Talking
about
the
show
CMO
Of
ALT
Balaji,
Manav
Sethi
was
quoted
as
saying,
"We
are
overwhelmed
with
the
success
of
Kehne
Ko
Humsafar
Hain.
This
is
a
reminder
of
the
fact
that
good
stories
always
win
and
that
is
the
soul
of
entertainment."
Good
Content
&
Smart
Marketing
"We
wanted
to
experiment
viewership
pattern
against
releasing
all
episodes
in
one
go
-
the
antithesis
to
binge
viewing.
To
our
delight,
this
strategy
worked
in
our
favour
and
is
in
sync
with
the
emerging
consumption
pattern
on
the
digital
platform.
We
have
proved
that
good
content
along
with
smart
marketing
strategies
could
result
in
awe-inspiring
success
like
this."
Mona
Singh
Bags
An
Award
Mona
Singh
also
bagged
an
award
for
her
performance
on
the
web
series.
Sharing
the
award,
the
actress
wrote,
"Ok
so
I
got
an
award
yesterday
for
a
Breakthrough
Perfòrmance
in
#kehnekohumsafarhain
thank
u
@thedigitalhash
for
this
cutie..
big
hug
to
@ektaravikapoor
@srishtibehlarya
@muktadhond
@nimishalok."
-
(sic)
Ekta
Kapoor
Congratulates
Mona
Ekta
Kapoor
shared
a
picture
snapped
with
Mona
and
wrote,
"Congrats
ana
for
ur
award
sorry
@monajsingh
!!!!
The
story
of
stunning
performances
questionable
realities
and
life
changing
heartbreaks
.....#kehnekohumsafarhain
!
(
ep
13
that
releases
today
is
my
fav
one)"
-
(sic)