India's Biggest Rap Revolution ‘MTV Hustle’ Is Here!
India’s Biggest Rap Revolution, MTV Hustle is here! Raftaar, Nucleya and Rajakumari will be seen mentoring India’s aspiring rappers to become the next big sensation.
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oi-Lekhaka
By Lekhaka
From
an
underground
culture
brewing
in
the
by-lanes
of
Mumbai
to
being
the
hottest
independent
music
genre,
Hip
Hop
in
India
has
come
a
long
way.
Rap
is
not
just
a
niche
anymore
but
vigour
to
reckon
with.
Building
onto
this
madness
further,
MTV
brings
to
you
India's
Biggest
Rap
Revolution
-
JBL
presents
MTV
Hustle
powered
by
BreezerVivd
live
life
in
color
and
styling
partner
Philips
one
blade
Starting
10th
August,
the
show
brings
together
the
biggest
names
in
hip-hop,
Raftaar,
Nucleya,
and
Rajakumari
to
mentor
India's
aspiring
rappers
to
become
the
next
big
sensation.
The
show
hosted
by
popular
model
and
VJ
Gaelyn
Mendonca
will
air
every
Saturday-Sunday
at
7
PM.
As
India's
first-ever
rap
reality
show,
MTV
Hustle
will
provide
a
platform
to
underground
and
untapped
rap
talents
of
the
country.
In
a
series
of
auditions
held
across
India,
contestants
poured
in
huge
numbers
and
were
made
to
go
through
levels
of
expert
scanning.
15
selected
rappers
then
proceeded
to
the
next
round
for
the
final
cut.
Over
10
weeks,
these
budding
wordsmiths
will
make
their
way
to
the
top,
amidst
fierce
competition,
epic
face-offs
and
taxing
supervision
of
the
judges.
Continuing
with
its
brand
promise
of
offering
disruptive
formats
and
innovative
unscripted
content,
MTV's
latest
addition
Hustle
houses
a
unique
trio
of
panelists
to
lead
the
rap
revolution.
While
the
King
of
Rap,
Raftaar
will
bring
his
inimitable
style
of
mentoring
in
the
show,
Nucleya
and
Raja
Kumari
will
add
to
the
charm
with
their
expertise
and
an
eclectic
range
of
music.
That's
not
all.
Celebrated
rapper
Naezy
the
Baa
also
joins
the
panel
to
shortlist
the
final
15
topliners
in
the
audition
episode.
Ferzad
Palia,
Head
-
Youth
Music
and
English
Entertainment,
Viacom18
said,
"Given
MTV's
forte
in
identifying
the
next
big
trend,
we
bring
Hustle
as
a
genre
defining
reality
show
for
the
first
time
in
India.
Hip
hop
is
a
rage
catering
to
a
vociferous
fandom
and
through
Hustle,
we
are
creating
a
platform
for
the
genre
and
its
artists
to
find
their
rightful
place.
We
are
happy
to
have
Raftaar,
Raja
Kumari
and
Nucleya
as
judges
who
being
masters
of
their
craft
lend
this
movement
a
lot
of
credibility
and
support.
Hustle
is
reflective
of
our
understanding
of
the
youth
universe
and
staying
ahead
of
the
curve
in
offering
the
most
innovative
and
disruptive
content."
Expressing
his
excitement
on
the
launch
of
MTV
Hustle,
Raftaar
said,
"Rap
is
not
just
a
form
of
music,
it
transcends
beyond
to
embrace
a
culture,
a
lifestyle,
a
mindset.
It's
an
untold
narrative
that
today
after
many
failed
attempts
finds
an
equal
voice
amongst
the
masses.
It's
overwhelming
to
see
the
enthusiasm
and
the
drive
of
budding
talent.
I
am
sure
Hustle
will
push
the
boundaries
further
and
help
each
contestant
find
their
purpose
in
hip-hop.
I
am
looking
forward
to
some
unique
wordplay,
music
and
a
new
generation
of
artists
who
will
set
a
precedent
for
others
on
this
platform."
The
ever-dashing
performer
Nucleya,
commented,
"Rap
mirrors
life
in
a
way
that
no
other
art
form
can,
unabashed
and
pure.
The
current
rap
revolution
in
India
is
giving
rise
to
an
unheard
rhythm
and
people
are
waking
up
to
it.
MTV
Hustle
serves
as
a
much-needed
platform
to
find
and
bring
forth
the
true
self
of
rap
artists
and
showcase
the
plethora
of
talent
across
India.
To
be
mentoring
the
contestants
on
such
a
platform
is
an
additional
high
and
I
look
forward
to
an
eclectic
experience
with
Raftaar
and
Rajakumari.
The
versatile
Rajakumari
said,
"To
see
hip-hop
evolve
over
the
years
from
being
underground
to
mainstream
and
give
independent
character
to
strong
voices
in
India
is
exhilarating.
It's
incredible
to
see
MTV
Hustle
forging
the
ideal
roadmap
to
harness
and
hone
the
young
crop
of
future
rap
stars.
We
are
super
kicked
to
embark
on
this
journey
and
HUSTLE
together."
Words
are
powerful.
And
so
are
you.
So,
wear
those
fancy
shoes,
that
uber-cool
cap
and
tune-in
to
the
ultimate
rap
battle
with
JBL
presents
MTV
Hustle
powered
by
BreezerVivd
live
life
in
color
and
styling
partner
Philips
one
blade
starting
10th
August
at
7
PM
only
on
MTV.