BJGPH
&
THR
Propagating
Government
Schemes
In
BJGPH,
a
character
is
shown
holding
forth
on
cleanliness
(Swachchta)
when
another
character
litters
on
the
road
and
praises
PM
without
naming
him.
Also,
in
another
scene,
a
wife
is
seen
educating
her
husband
about
Ujjwala
scheme.
In
THR,
a
character
is
seen
narrating
how
a
person
can
get
Rs
10
lakh
loan
under
the
Mudra
scheme.
Show
Cause
Notices
Sent
To
The
Channels
Additional
Electoral
Officer
of
Maharashtra,
Dilip
Shinde
was
quoted
by
Mumbai
Mirror
as
saying,
"We
received
a
complaint
that
Zee
TV
and
&
TV
were
using
their
serials
to
campaign
the
Centre's
schemes
and
hence
violating
the
model
code
of
conduct.
We
have
issued
show
cause
notices
to
producers
of
the
serials.
They
will
have
to
reply
in
24
hours.
Further
action
will
be
taken
after
receiving
their
reply."
‘This
Trend
Is
Dangerous
For
The
Country’
Congress
spokesperson
Sachin
Sawant
welcomed
the
EC's
move
and
said,
"It
was
a
serious
matter
and
the
action
by
the
EC
was
expected.
The
channels
have
brazenly
violated
the
code
of
conduct.
I
had
demanded
that
the
channels
should
be
suspended
for
the
violation.
The
EC
should
also
hold
BJP
responsible
for
running
their
campaign
on
the
channels.
It
also
shows
how
BJP
is
muzzling
democracy
and
setting
the
wrong
precedent.
This
trend
is
dangerous
for
the
country.
The
party
is
using
deceptive
and
illegal
means
to
garner
votes."
Content
Shown
As
Per
Public
Interest!
Zee
Group's
spokesperson
(of
which
&TV
is
a
part),
defended
the
content
saying
it
was
in
public
interest.
The
spokesperson
was
quoted
by
the
leading
daily
as
saying,
"As
a
responsible
national
television
network,
ZEE
has
always
created
content
basis
its
stringent
content
guidelines.
The
mention
of
certain
government
schemes
and
initiatives
in
some
of
the
episodes
of
the
television
shows
was
a
creative
call
taken
purely
in
the
interest
of
the
public."
Saumya
Tandon
Says…
Meanwhile,
when
Saumya
Tandon
(from
BJGPH),
who
is
on
maternity
break,
was
asked
regarding
the
same,
she
told
Spotboye,
"I
haven't
resumed
work
yet
and
that's
why
the
channel
will
be
a
better
entity
to
answer
this
question."