Ekta
Kapoor’s
Kyunki
Saas
Bhi
Kabhi
Bahu
Thi
is
credited
for
having
changed
the
face
of
Indian
television
at
the
turn
of
the
century.
As
the
iconic
show
completes
20
years
since
it
first
began
airing
on
Star
Plus,
the
small
screen
Czarina
took
her
Instagram
account
to
share
a
throwback
video
and
recall
her
memories
of
pitching
the
soap
opera
for
the
primetime
to
the
broadcaster.
Ekta
wrote,
“20
years
today
to
Kyunki
Saas
Bhi
Kabhi
Bahu
Thi...!
I
remember
sitting
nervously
in
front
of
Sameer
Sir
and
Tarun
pitching
'Kyunki...’
to
them.
Telling
them
'saas-bahu’
drama
could
work...and
that
we
were
willing
to
do
it
in
1lac.
Then
Tarun
called
my
mum
&
said
'I’m
calling
to
negotiate’...
my
mum
said
'No
no,
we
can’t
do
it
in
under
a
lac...’
and
he
responded
saying
'Sameer
Nair
has
said
we
will
give
you
1.40lac
for
it...pls
spend
on
this
show!’
😀”
(sic)
She
went
on
to
add,
“Never
has
it
happened
that
a
channel
has
negotiated
and
given
more
money
because
they
wanted
better
quality.
But
that
was
the
conviction
and
backing
the
channel
gave
us.
For
the
1st
time
a
daily
soap
was
on
prime
time
and
went
onto
make
history,
as
we
know
it.
Immense
gratitude
to
Sameer
sir,
Tarun
Katiyal,
the
entire
cast
&
crew
behind
Kyunki,
Monisha,
and
StarPlus!
🙏🏻❤️
@sameern
@tarunkatial07
@smritiiraniofficial
@monishasinghkatial
@starplus.”
Check
out
the
post
below:
Kyunki
Saas
Bhi
Kabhi
Bahu
Thi
began
its
journey
on
July
3,
2000
with
Smriti
Irani
and
Amar
Upadhyay
in
the
lead
roles.
The
super
hit
show
ran
for
a
total
of
1,833
episodes
and
with
its
finale
being
aired
on
November
6,
2008.