Discovery
India’s
original
IP
-
Into
The
Wild
with
Bear
Grylls
continues
to
create
history
on
TV
charts
in
India.
The
journey
started
with
a
special
edition
of
Man
Vs
Wild
with
Bear
Grylls
&
PM
Modi
which
was
billed
as
the
TV
event
of
the
year.
Into
The
Wild
with
Bear
Grylls
and
Superstar
Rajinikanth,
followed
next
and
premiered
earlier
this
year,
generating
record
TV
ratings
and
viewership
for
the
brand
new
franchise
at
the
time
of
premiere,
creating
immense
buzz
in
India
and
other
markets.
And
now,
the
latest
episode
of
Into
The
Wild,
featuring
Akshay
Kumar
has
yet
again
created
a
new
record
for
being
the
most-watched
show
in
the
genre
this
year
and
at
the
same
time
emerging
as
the
second
most-watched
TV
show
in
the
history
of
the
infotainment
genre.
Here
are
the
ratings
highlights
of
original
airing
at
8:00
pm
on
September
14
on
12
Discovery
Network
channels:
2nd
highest
rated
show
in
the
infotainment
genre
(Discovery
Channel):
24
lakh
impressions
Source:
BARC
India|TG:2+
India
(U+R)
|Period:Wk
37’2020|Impressions
1.1
crore
people
watched
the
premiere
on
Discovery
Network
channels
Discovery
Network
had
90%
slot
share
in
infotainment
genre
during
the
time
of
premiere.
Discovery
channel
accounted
for
79%
channel
share
during
the
premiere
time
The
enthusiasm
reflected
on
Discovery
Plus
app
as
well
with
Into
The
Wild
with
Bear
Grylls
and
Akshay
Kumar
emerging
as
the
most-watched
show
on
the
app
till
date.
The
show
also
generated
1.7
times
more
time
spent
per
viewer
as
compared
to
other
shows
on
the
platform.
Over
the
launch
weekend,
Discovery
Plus
was
the
#1
trending
app
on
the
Indian
Google
Play
Store
and
the
#2
Entertainment
app
on
Apple
App
Store.
Discovery
Plus
also
crossed
5mn+
milestone
on
the
Play
Store
as
it
also
maintained
its
strong
growth
since
its
launch
in
March
2020.
The
show
created
a
huge
buzz
on
social
media
with
#KhiladiOnDiscovery
reaching
out
to
1.31
billion
individuals
delivering
2.9
billion
impressions
(Source:
Data
basis
estimates
received
from
Meltwater
Private
Ltd).
Into
The
Wild
with
Bear
Grylls
is
an
innovative
new
format
inspired
by
Man
Vs
Wild,
which
is
one
of
the
most-watched
wilderness
survival
television
series
in
the
world.
Last
year,
Man
Vs
Wild
with
Bear
Grylls
&
PM
Modi
episode
disrupted
the
Indian
media
landscape,
establishing
itself
as
the
TV
event
of
the
year.
Beyond
Prime
Minister
Narendra
Modi,
Bear
Grylls
has
also
hosted
prominent
celebrities
in
the
past
such
as
then
sitting
American
President
Barack
Obama,
Rajinikanth,
Kate
Winslet,
Roger
Federer,
Julia
Roberts
and
many
more.