On
National
Handloom
Day
this
year,
Kitani
Mohabbat
Hai
fame
Kritika
Kamra
took
to
her
social
media
account
to
announce
a
special
project
she
was
working
on
to
help
the
weaver
community
of
Chanderi
in
Madhya
Pradesh.
The
actress
has
been
directly
buying
and
sending
sarees
and
fabric
to
customers
via
courier.
She
elaborated
about
the
same
in
an
interview
with
the
Times
of
India.
The
31-year-old
spoke
the
adverse
impact
the
pandemic
has
had
on
the
income
of
these
artisans
and
said,
“When
the
lockdown
started
I
went
to
Chanderi
to
do
relief
work
because
this
place
is
an
hour
away
from
my
hometown
and
it
has
a
special
place
in
my
heart
since
childhood
because
of
the
phenomenal
fabric
that
it
is.
Upon
reaching
there
I
realized
that
helping
them
one
time
will
not
solve
any
purpose
as
it
has
been
happening
but
there
they
are
still
living
in
a
state
of
plight.”
She
then
went
on
to
reveal,
“The
love
and
value
of
this
fabric
is
instilled
in
me
since
childhood
because
my
mother
owns
sarees
which
are
more
than
30
years
old
and
I
myself
prefer
Indian
handloom.
I
thought
this
is
my
chance
to
help
these
poor
weavers
through
my
following.”
Kritika
concluded
by
shedding
light
on
her
future
plan
of
action
for
this
noble
venture.
"I
have
brought
the
stock
of
sarees
here
and
will
do
shoots
with
the
fabric
so
that
I
can
start
an
online
campaign.
The
page
I
started
with
initially,
mostly
has
pictures
of
me
wearing
the
saree,
since
my
main
goal
was
to
show
people
how
elegant
the
fabric
looks.
Now,
I
want
to
involve
other
people.
The
idea
is
to
champion
the
art
of
Madhya
Pradesh,”
she
said.