Ramayan On Doordarshan Creates World Record As The Highest Viewed Entertainment Program Globally
according to the latest Broadcast Audience Research Council (BARC) ratings, the acclaimed series has achieved another massive milestone. Ramayan now has the world record of being the most viewed enter
Due
to
the
COVID-19
pandemic
and
nationwide
lockdown,
most
entertainment
channels
decided
to
re-telecast
their
old
shows
on
popular
demand.
As
a
result,
Doordarshan
won
millions
of
hearts
with
the
re-broadcast
of
its
iconic
serials,
Ramayan,
and
Mahabharat.
The
move
has
struck
gold
for
the
state-owned
network,
as
DD
National
emerged
as
the
most-watched
channel
in
the
country.
And
now,
according
to
the
latest
Broadcast
Audience
Research
Council
(BARC)
ratings,
the
acclaimed
series
has
achieved
another
massive
milestone.
Ramayan
now
has
the
world
record
of
being
the
most
viewed
entertainment
program
globally.
It
amassed
a
massive
7.7
crore
(170
million)
viewers
on
16
April
in
the
9
pm
IST
slot.
The
aforementioned
feat
was
confirmed
by
Prasar
Bharati
and
BARC
on
their
social
media
handles.
The
tweet
read,
“WORLD
RECORD!!
Rebroadcast
of
#Ramayana
on
#Doordarshan
smashes
viewership
records
worldwide,
the
show
becomes
most
watched
entertainment
show
in
the
world
with
7.7
crore
viewers
on
16th
of
April.”
WORLD
RECORD!!
Rebroadcast
of
#Ramayana
on
#Doordarshan
smashes
viewership
records
worldwide,
the
show
becomes
most
watched
entertainment
show
in
the
world
with
7.7
crore
viewers
on
16th
of
April
pic.twitter.com/hCVSggyqIE
For
the
uninitiated,
just
a
few
days
ago,
the
Ramayan
re-telecast
had
also
garnered
the
highest-ever
rating
for
a
Hindi
GEC
show
since
2015
when
BARC
started
measuring
TV
audience.
CEO
Prasar
Bharti,
Shashi
Shekhar
had
tweeted,
"Thrilled
to
share
that
the
re-telecast
of
RAMAYAN
on
@ddnational
has
garnered
the
highest
ever
rating
for
a
Hindi
GEC
show
since
2015.”
Ramanand
Sagar’s
mega-series
ran
from
January
25,
1987,
to
July
31,
1988.
The
celebrated
epic
ran
for
75
consecutive
Sundays
in
the
morning
on
the
national
broadcaster.
It’s
unimaginable
record
success
led
to
remakes
on
popular
GEC’s
such
as
Zee
TV
and
NDTV
Imagine.