Doordarshan's
announcement
about
the
re-run
of
Ramayan
amid,
the
nationwide
lockdown
due
to
the
Coronavirus
pandemic,
brought
them
success.
The
viewers
showered
a
lot
of
love
on
the
show
and
trended
it
on
social
media
during
its
re-run.
Ramayan,
not
only
topped
the
TRP
chart,
but
also
became
the
most-watched
show
amid
lockdown!
But,
did
you
know
that
when
Prasar
Bharati
decided
to
re-run
the
show,
many
laughed/mocked
at
the
idea!
During
a
video
interview
on
the
backstory
of
Prasar
Bharati's
programming
during
the
COVID-19
lockdown,
Prasar
Bharati
CEO
Shashi
Shekhar
Vempati
revealed
to
IANS,
"They're
all,
like,
laughing.
Who's
going
to
watch
it?!
I
had
to
tell
them
that,
you
know,
India
is
very
different.
It's
not
just
the
English
speaking
elite,
it's
much
bigger,
much
more
diverse.
So
there
was
that
worry."
Post
Ramayan's
re-run,
Doordarshan's
reach
soared
way
past
the
top
seven
Hindi
general
entertainment
channels.
Apparently,
the
time
spent
on
Doordarshan
was
moved
from
5
minutes
per
week
to
more
than
70
minutes!
Ramayan's
re-run
on
April
16,
2020,
was
watched
by
77
million
viewers!
Regarding
the
tapes
of
Ramanand
Sagar's
Ramayan,
Prasar
Bharati
CEO
told
IANS,
"The
tapes
were
in
the
deep
archive
of
the
(Ramanand)
Sagar
family,
and
in
Mumbai
it
was
like
operating
in
curfew.
Someone
had
to
physically
retrieve
these
things.
The
formats
had
changed.
People
had
to
work
through
the
night
to
figure
out
how
to
get
it
into
a
compatible
format,
and
then
push
it
from
Bombay.
Because
the
file
sizes
are
so
large,
you
can't
do
it
over
the
internet,
it
would
have
taken
forever.
So
we
had
a
satellite-based
mechanism
by
which
the
content
was
beamed
from
Bombay
and
downloaded
into
servers
here,
so
that
the
next
day's
episodes
could
be
aired."