He
is
a
28-year-old
free-spirited
person
who
loves
his
freedom,
Reyansh.
She
is
a
righteous
girl
who
is
always
protecting
her
broken
heart,
Pranati.
And
then
there
is
a
feisty
8-year-old,
who
has
learned
to
be
street
smart,
Jugnu.
Tracing
the
journey
of
these
three
will
be
COLORS’
upcoming
drama
series,
Pavitra
Bhagya.
The
show
will
highlight
the
complexities
of
three
connected
lives
as
they
cross
each
other's
path
by
the
stroke
of
destiny.
Produced
by
Balaji
Telefilms,
Pavitra
Bhagya
is
set
to
premiere
on
2nd
March
and
air
every
Monday
to
Friday
at
10
pm.
Speaking
about
the
show,
Nina
Elavia
Jaipuria,
Head,
Hindi
Mass
Entertainment
and
Kids
TV
Network,
Viacom18,
says,
“At
COLORS,
we
always
aim
to
present
stories
and
characters
which
are
immersive,
imaginative
and
intriguing.
With
Pavitra
Bhagya
at
10
pm
slot,
we
present
to
viewers
a
distinctive
portrayal
of
relationships
in
today’s
modern
world.
The
unusual
journey
of
three
characters
will
definitely
strike
the
right
chord
with
the
audience
and
further
strengthen
our
weekday
fiction
line
up.”
Reyansh
(played
by
Kunal
Jaisingh)
is
a
rich,
flamboyant
boy
who
doesn’t
believe
in
committing
to
relationships.
Pranati
(played
by
Aneri
Vajani),
is
a
girl
with
solid
middle-class
values
and
high
morals.
The
one
time
she
decides
to
let
her
heart
lead
the
way,
she
falls
in
love
with
Reyansh
but
eventually
is
left
scarred
and
broken.
8
years
later,
oblivious
to
the
existence
of
her
child
from
Reyansh,
she
decides
to
move
on,
but
destiny
has
other
plans
in
store
for
her.
Unknowingly,
she
crosses
path
with
her
daughter
Jugnu
(Vaishnavi
Prajapati),
who
she
thought
she
had
lost
while
giving
birth.
Jugnu
who
like
a
firefly
finds
light
in
the
darkness
has
over
the
years
learned
to
emerge
stronger
from
everything
that
life
has
put
her
through
in
an
orphanage.
In
the
ordinary
course
of
life,
people
fall
in
love,
get
married
and
have
kids
in
that
order.
Here,
a
child
will
begin
a
story,
but
will
it
ever
lead
to
love?
Will
Jugnu
be
able
to
make
a
family
with
Reyansh
and
Pranati?
Manisha
Sharma,
Chief
Content
Officer,
Hindi
Mass
Entertainment
at
Viacom18,
says,
“Love
often
comes
with
complexities
and
what
can
add
to
it
is
a
broken
past.
With
Pavitra
Bhagya,
we
present
to
viewers
the
journey
of
not
one
but
three
central
characters
who
they
will
strongly
connect
to.
Pranati’s
calm
and
composed
yet
strong
nature
will
make
viewers
fall
in
love
with
her,
Jugnu’s
hardship
will
be
an
inspiration
and
Reyansh’s
attitude
will
be
a
reminder
of
a
young
and
carefree
life.
COLORS
and
Ekta
Kapoor
has
time
and
again
created
magic
on
the
small
screen,
with
this
beautiful
portrayal
of
love
and
relation,
we
are
looking
forward
to
another
successful
inning.
Ekta
Kapoor,
Producer,
Balaji
Telefilms
Ltd,
said,
“With
Pavitra
Bhagya,
our
aim
is
to
narrate
an
intriguing
story
of
three
individuals
divided
by
circumstances
but
brought
together
by
fate.
Challenging
status
quo
and
shattering
stereotypes,
Pavitra
Bhagya
will
showcase
a
story
of
how
a
child
becomes
instrumental
in
bringing
two
people
together.
The
show
will
feature
myriad
shades
of
characters
that
are
nuanced
and
relatable.
We
had
a
great
time
conceptualizing
the
show
and
are
certain
that
the
journey
of
each
of
these
characters
will
keep
the
audience
intrigued
and
engrossed.”
Kunal
Jaisingh
who
plays
Reyansh
on
the
show
says,
“COLORS
and
Balaji
Production
together
has
always
managed
to
create
magic
on
television
with
their
stories,
and
it’s
an
honour
to
be
a
part
Pavitra
Bhagya.
I'm
playing
a
very
charming,
young
boy,
Reyansh
who's
not
ready
for
any
commitment
in
life,
be
it
relationships
or
career.
Born
rich
and
privileged,
he
lost
his
mother
at
an
early
age
and
that
left
him
scarred
for
life.
While
he
always
runs
away
from
the
idea
of
love
and
responsibilities,
his
past
will
come
back
to
change
it
all.
The
entire
team
has
put
in
a
lot
of
effort
to
bring
alive
these
three
worlds,
and
I
hope
the
audience
will
relate
to
our
journeys.
Aneri
Vajani
who
plays
Pranati
on
the
show
says,
“This
is
the
second
time
I
am
associating
with
COLORS
for
a
drama
series
and
I
am
excited
to
be
a
part
of
the
Balaji
Family.
This
has
been
one
of
the
most
interesting
stories
I've
had
the
honor
of
being
a
part
of.
My
character,
Pranati
is
of
a
strong
righteous
girl
who
takes
on
various
blows
life
throws
at
her
with
a
smile.
She
has
a
very
strong
past
that
has
shaped
her
present
but
has
also
made
her
believe
that
love
is
not
real.
It
would
be
interesting
to
watch
what
happens
when
that
past
shows
up
and
brings
her
on
crossroads."
Vaishnavi
Prajapati
who
plays
Jugnu
on
the
show,
says,
“I
am
extremely
happy
and
honored
to
work
with
COLORS
and
Balaji
Productions.
The
role
of
Jugnu
has
been
nothing
less
than
a
dream
come
true.
Jugnu
is
a
survivor,
fast
learner,
and
is
extremely
street
smart.
She
has
alone
struggled
and
learned
the
way
of
life.
At
every
step
in
the
story,
she
will
surprise
the
audience
of
how
an
8-year-old
has
managed
to
survive
the
hardships
of
life.
I
am
certain
that
the
audience
will
love
a
strong
character
like
Jugnu
and
will
shower
their
blessings
on
us.”
Pavitra
Bhagya
boasts
of
a
terrific
cast
that
includes
Kunal
Jaisingh,
Aneri
Vajani
and
Vaishnavi
Prajapati
in
the
lead.
The
supporting
cast
includes
Sherrin
Varghese
who
plays
Reyansh's
Father,
Vibha
Chibber
as
Dadi
Baljit
Kaur.
Accompanying
them
are
Ajay
Chakraborty
as
Praniti's
father
and
Ruma
Rajni
as
Pranati's
mom.
The
launch
will
be
supported
by
a
robust
marketing
plan
which
includes
television,
print,
DTH,
cinema,
and
digital.
On
the
digital
front,
the
channel
has
designed
a
series
of
interesting
activities
to
engage
with
the
viewers.
Focussing
on
the
show’s
concept,
an
Instagram
predictor
filter
will
be
introduced
to
predict
destinies.
This
will
be
based
on
the
predictions
that
are
related
to
the
theme
of
the
show,
promoting
it
in
a
digital-first
and
fun
way.
Additionally,
a
series
of
videos
with
Woodstock
Witch,
a
renowned
tarot
reader
will
also
be
introduced
to
tell
people
about
their
zodiac’s
Bhagya
for
the
week.
Follow
the
journey
of
Reyansh,
Pranati,
and
Jugnu
on
Pavitra
Bhagya
powered
by
Suhana
Masale,
from
2nd
March,
every
Monday-
Friday,
10
pm
only
on
COLORS