Sweet
sixteen
has
never
been
more
exciting
than
what
India’s
leading
English
music
entertainment
channel
Vh1
now
has
in
store
for
their
latest
anniversary
bash.
Defining
the
pop
culture
generation
while
swiftly
moving
onto
K-Pop,
the
channel
through
the
years
has
familiarized
music
aficionados
in
the
country
with
the
latest
global
trends
in
music.
Celebrating
16
years
of
awesomeness
with
an
unconventional
twist,
the
channel
will
be
hosting
their
first-ever
digital
awards
night
–
The
Vh1
Party
Awards
live
16th
January
2021
6
pm
on
Facebook.
Hosted
by
RJ
Gaelyn,
this
quintessential
gala
will
celebrate
the
most
buzzworthy
moments
through
the
years
with
the
fans
solely
deciding
which
artist
grabs
the
spotlight
at
this
ceremony.
That’s
not
at
all
as
the
celebrations
intensify
with
dynamic
LIVE
performances
from
hip
hop
twin
duo
Twinjabi,
electronic
maestro
Fuzz
Culture
and
Cryosis
from
NYC!
The
trendsetting
award
categories
at
this
noticeable
award
night
is
something
that
every
music
lover
will
relate
with.
From
'Best
Cry
Myself
To
Sleep
Song’
to
the
'Best
I’mma
Get
Over
You
Song’
and
'Best
Scandalise
Your
Parents
Song’,
each
award
category
is
emerging
to
be
a
heated
battle
amongst
fan
armies
of
the
world’s
most
popular
musicians
amongst
the
likes
of
Beyonce,
Bruno
Mars,
Ariana
Grande,
Kanye
West,
Eminem,
Taylor
Swift,
Black
Eyed
Peas,
Drake,
Justin
Bieber,
BTS
amongst
others.
The
digital
marketing
of
this
campaign
has
been
fan-focused
resulting
in
the
engagement
numbers
flaring
up
with
more
than
70k
likes
and
20k
comments
as
the
audience
make
their
finest
picks
of
deserving
winners
at
this
ceremony.
Check
out
how
the
competition
is
heating
up!
1.
Nicki
Minaj’s
Barbz
tumbled
over
the
Taylor
Swift’s
Swifties
by
1.2x
votes
more
for
'Roman’s
Revenge’
over
'Bad
Blood’
in
the
category
of
“Best
Diss
Track”
2.
BTS
Armies
are
emerging
to
be
a
rampant
force
as
they
secured
a
BTS
vs
BTS
finale
in
the
finale
of
“Best
K-Popular
Moment”
by
outvoting
Blackpink’s
Blinks
by
2.6
times
and
PSY
by
48
times!
3.
Cardi
B’s
Bardi
army
triumphed
over
Nicki
Minaj’s
Barbz
in
the
“Best
Scandalize
Your
Parents
Song”
category
by
voting
5.6X
times
more
for
WAP
than
Anaconda!
4.
Beliebers
and
Sheerios
(Ed
Sheeran
fans)
fought
neck
to
neck
in
a
spectacular
voting
race
between
'Shape
Of
You' and
'Baby'
Indulge
in
the
craziness
of
the
Vh1PAwards
as
the
gala
unfolds
LIVE
on
16th
January
2021
only
on
Vh1
India’s
Facebook
Page