Recently,
perfume
and
body
spray
Layer'r
Shot's
controversial
ad
had
shocked
the
public.
Several
netizens
and
even
celebrities
slammed
the
ad
that
promotes
rape
culture.
After
receiving
immense
backlash,
the
brand
apologised
and
asked
other
media
partners
to
stop
the
telecast
with
immediate
effect.
Apparently,
actor
Saurabh
Verma,
who
was
offered
a
part
in
the
now-withdrawn
advertisement
campaign
for
the
perfume
brand,
had
refused
to
be
a
part
of
it.
As
per
a
viral
LinkedIn
post
by
the
actor's
friend,
Abbas
Mirza-
a
senior
creative
director
at
a
marketing
company,
shared
screenshots
of
Saurabh's
discussion,
in
which
he
politely
declined
the
offer
as
he
found
it
'derogatory
and
demeaning
for
women'.
Abbas
Mirza
shared
a
screenshot
of
the
WhatsApp
conversation
and
wrote,
"One
of
my
actor
friends
said
'NO'
to
LAYER'R
SHOT
ad
when
he
was
approached
for
it.
I
think
his
story
needs
to
be
told!
I
had
gone
to
Lokhandwala
for
some
work
when
I
bumped
into
Saurabh
Verma,
a
close
actor
friend.
We
sat
in
a
coffee
shop
and
somehow
started
discussing
bad
ads
after
dissecting
few
good
ones."
He
further
wrote,
"And
it
was
then
he
revealed
that
he
was
approached
to
audition
for
the
misogynistic
deodorant
ad.
The
moment
he
read
the
script,
he
proposed
changing
it.
And
for
the
people
who
work
in
advertising,
and
are
aware
of
the
production-house/actor
power
equation,
they
will
understand
how
audacious
the
demand
is!
And
when
that
didn't
happen,
he
politely
refused
to
audition
for
it
but
not
before
pointing
out
the
problem
to
the
casting
agent
over
a
Whatsapp
chat."
Saurabh's
WhatsApp
message
read
as,
"No
hard
feelings
but
this
script
is
derogatory
and
demeaning
for
women.
I
have
not
seen
anything
like
this
before
for
advertisements.
So,
will
skip
this
one.
Let
me
know
if
something
new
comes
up." He
ended
his
response
with
a
smiley.