Doree: Smriti Irani Praises Colors TV As It Supports Beti Bachao, Beti Padhao’ Initiative Through New Show

Doree first episode: Colors TV, a prominent Indian television channel, recently announced a joint initiative with the Ministry of Women and Child Development, advocating the "Beti Bachao, Beti Padhao" project. The partnership is laced with the hope of shedding light on the rampant issue of girl child abandonment through their new fiction show, Doree.

Television, as a loud and widespread medium, effectively reflects and influences the societal tenets, leading to significant transformations. The core objective of this association is to drive societal change by confronting gender bias against girl children.

'Doree' Show to Promote Childline India Helpline

Colors, apart from presenting a primetime show, has also taken the initiative to promote Childline India's 24-hour emergency toll-free number (1098). The outreach of the service extends to those seeking assistance nationwide for any abandoned girl child. Doree, which will air every weekday evening at 9.00 pm, aims to stimulate popular conversation. The underlying objective is to amplify awareness on the issue of girl child abandonment.

Smriti Irani Applauds 'Doree' for Highlighting Girl Child Abandonment

Indian Television actress and Minister of Women and Child Development and Minority Affairs, Smriti Irani, echoed her appreciation for the show, Doree. She emphasized the critical role of entertainment in transforming societal attitudes and perceptions. Lauding the efforts made through the "Beti Bachao, Beti Padhao" initiative spearheaded by PM Narendra Modi, she expressed her gratitude towards Colors for shining a spotlight on the often-neglected issue of girl child abandonment. The channel will also raise awareness about the Childline India 1098 helpline, thus urging the masses to lend their support to this cause.

Doree: A Story of Strength Against Patriarchy

The promising social drama encapsulates the battle of a brave six-year-old girl, Doree, who fights against a patriarchal society. The show is set to feature eminent television actors such as Amar Upadhyay, Sudha Chandran, and child prodigy Mahi Bhanushali. Doree debuts on November 6, airing every Monday to Friday at 9 p.m.