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Josh collaborated With ZEE5 For One Of The Most-Loved & Highest Rated Show Kumkum Bhagya
Produced by Ekta Kapoor under Balaji Telefilms it is one of the longest running show with its first show aired on 15 April, 2014. The show currently stars Mugdha Chaphekar, Krishna Kaul, Rachi Sharma and Abrar Qazi. The concept of the show was originally based on Jane Austen's novel Sense and Sensibility.
Josh is running a weeklong #KumkumBhagya challenge where we are telling our creators to recreate and lipsync to some of the popular dialogues and scenes from the show. We even got a shoutout from the lead actor Abrar Qazi. Here is the video:
https://share.myjosh.in/video/9ae6b87d-84d8-4ab6-991a-df7d1160f641?u=0xc1b2c1725309892b
As part of the campaign, bytes from four of our creators from the Hindi community will be played as ads during the online telecast of the show on ZEE5. The ad will further redirect any user to the Josh campaign. This is one of the biggest gratification for our creators. Besides best campaign winners will also take home annual free subscriptions of ZEE5.
Here are some of the creator videos:
https://share.myjosh.in/video/466a0e0c-b362-4f51-8832-aecb6a6d69ca?u=0x17ec16bbe6d7411e
https://share.myjosh.in/video/c00afc36-2d50-4564-bed2-1c1fb040bb33?u=0x14f3623a0fdcc44c
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