Meet Hamara Parivar - Your Direct Line to Zee TV; Dheeraj Dhoopar & Others Awaits Real-Time Feedback

Since its launch in 1992, Zee TV has been a trailblazer in satellite television in India, continuously transforming the TV viewing experience. As a leading Hindi General Entertainment Channel (GEC), it has engaged audiences with dynamic stories that resonate with their lives and emotions, capturing their imaginations through varied storytelling. Zee TV has undertaken a brutally honest self-assessment and humbly acknowledged the importance of evolving with its audience.

In an era where understanding the audience is more crucial than ever, Zee TV has conducted a thorough and honest evaluation of itself. Recognizing the need to adapt to evolving viewer preferences, the channel has introduced 'Hamara Parivar.' This new initiative aims to gather real-time feedback from a dedicated group of TV viewers about the channel's shows and characters. By doing so, Zee TV seeks to bring viewers closer to the content creation process, ensuring their voices are integral to shaping the future of its programming.

For the past four weeks, the buzz around 'Hamara Parivar' has been palpable, with intriguing promos and unbranded billboards featuring Sakshi and her family sparking curiosity across India. Today, the full essence of it is unveiled in a new film released by Zee TV, http://bit.ly/3WzkOC3. Sakshi and her family, avid TV viewers from Uttar Pradesh, will act as the voice of the Zee TV audience, engaging directly with viewers and sharing their feedback with the channel's creative teams. The 'Hamara Parivar' initiative marks a significant shift towards deeper engagement with viewers, incorporating their evolving preferences into the channels content strategy. Sakshi and her family will break the fourth wall, interacting with viewers and ensuring their voices are heard and acted upon. Hamara Parivar will be seen making multiple appearances in between shows throughout the day on the channel.

Zee TV's popular actors are particularly enthusiastic about this innovative approach.

Dheeraj Dhoopar, portraying Subhaan in 'Rabb Se Hai Dua,' shared, "The concept of 'Hamara Parivar' is a testament to Zee TV's commitment to its viewers. It's a fantastic way for us as actors to receive constructive feedback and continue to deliver performances that resonate with our audience."

Neeharika Roy who plays Radha in Zee TV's 'Pyaar Ka Pehla Naam Radha Mohan,' expresses her excitement, saying, "As actors, we thrive on feedback. Knowing that we now have a direct line to our audience through Sakshi and her family is incredibly motivating. It's a novel way for us to understand what viewers love about our performances and where we can improve."

Ulka Gupta, who plays Janvi in 'Main Hoon Saath Tere' added, "This initiative by Zee TV is truly groundbreaking. It's not just about ratings anymore; it's about real-time feedback from our audience. I'm looking forward to hearing their thoughts and connecting with them on a more personal level."

Nikki Sharma, known for her role as Shakti in 'Pyar Ka Pehla Adhyaya Shiv Shakti,' echoed the sentiment, "Interacting with our viewers directly through Sakshi and her family is an exciting prospect. It's a refreshing change and shows how much Zee TV values its audience's opinions."