Munjya Sets New Viewership Record On Star Gold's Worldwide TV Premiere- Biggest Movie Premiere On TV

Star Gold achieved a new milestone the Worldwide TV First Premiere of the horror-comedy film Munjya. Premiered on 24th August 2024, the film captivated an impressive 34.6 million viewers across India, setting a new record for TV viewership. This premiere surpassed other major Bollywood blockbusters in terms of audience numbers.

Munjya success on TV followed its remarkable performance at the office. The strategic decision to premiere it directly on Star Gold generated significant excitement among movie fans. This move highlighted India's preference for watching movies with family on television, contributing to the film's breakout viewership numbers.

Star Gold's Strong Track Record

Star Gold has consistently delivered successful TV premieres over the past decade. This year alone, the channel hosted six out of the top ten movie premieres, reaching an impressive 88.9 million unique viewers. This achievement underscores Star Gold's commitment to providing viewers with highly sought-after movie content.

The film Munjya resonated with audiences across various demographics, achieving high ratings among males, females, and children alike. Within just three hours of its premiere, 14.2 million households tuned in to watch, showcasing the platform's broad appeal and ability to connect with diverse viewers.

Industry Reactions and Celebrations

Sumanta Bose, Business Head - HSM & Content Head at Disney+ Hotstar, expressed his delight: "We are ecstatic that the Worldwide TV First premiere of Munjya on Star Gold stood out as the Biggest Movie Premiere on TV in 2024. Star Gold has now successfully premiered six out of the top ten movies, entertaining 88.9 million unique viewers and solidifying its strong position as the go-to destination for blockbuster movies."

Sharvari, reflecting on Munjya's success, said: "I am absolutely delighted to hear that the Worldwide TV first Premiere of Munjya has become the biggest premiere of 2024, reaching a remarkable 34.6 Mn. viewers. It's amazing that 14.2 Mn. households tuned in for the Premiere."

Abhay Verma, the leading actor in Munjya, shared his excitement: "It's exhilarating to see that 34.6 million viewers watched the Worldwide TV First Premiere of Munjya on Star Gold & made it the biggest TV premiere of 2024."

Partnerships and Future Prospects

A spokesperson from Maddock Films highlighted their successful collaboration with Star Gold: "We truly believe that Star Network and Star Gold have played a monumental role in building our franchises... We are proud to witness the massive success of Munjya's Worldwide TV first Premiere on Star Gold."

This partnership has seen several films from Maddock Films premiering on Star Gold, including Stree, Bala, Luka Chuppi, Teri Baaton Mein Aisa Uljha Jiya, and now Munjya.

The overwhelming response to Munjya's TV premiere reaffirms Star Gold's position as a leading platform for blockbuster movie premieres in India.