Shark Tank India 3 EXCLUSIVE! Artinci On Bagging Deal With Vinita Singh, Their Pitch & More

Shark Tank India 3 update: Indians are known for their love for food. We cannot help but crave different varieties of sweets. However, the delicious sweets can often cause health issues, in particular, diabetes. Keeping our love for sweets and a healthy lifestyle, Artinci has developed zero sugar desserts for diabetic people.

As they bagged a deal with Vinita, the founders sat with Filmibeat for a detailed discussion about their pitch, getting ₹ 50 Lakhs for 5% Equity plus 1% Royalty (till 75 Lakhs are Recouped) and a lot more.

1- Your episode and promo have become the talk of the town? How is the response on social media? Did your social media engagements increase following the promo?

The response has been phenomenal. We broke all our previous sales records and our order volume went up by 700%! Besides the sales, more valuable was the several people who reached out to us, known unknown coming out, telling us how they liked the episode and appreciated our purpose. We have had customers reach out to tell us that they loved our authenticity and humility. Almost uniformly we have heard the phrase "I am rooting for you". We feel like we were drawn into a warm hug, after the episode. Yes, we had almost 20% increased in our followers and engagement also grew.

2- Are you satisfied with the offer that you received on Shark Tank India?

Yes. I think for us it was important to get the expertise we need to scale the brand and take it to the people for whom we exist. We already got some insights while in the tank and implemented those before the episode aired, to get some early benefits in the business. We can only imagine how it is going to help us in the longer run.

3- We Indians are known for our love of sweets but at the same time, we are prone to diabetes due to excessive consumption of sugar. What was your thought process when you decided to introduce Artinci?

Honestly, our quest started with us when we were searching for desserts we could indulge. We both got into fitness, ran marathons to ensure we stay on right side of health to avoid diabetes. We also made a lot of lifestyle changes in our food but were always struggling to get the right dessert which will not derail us from our health goals. Thats when we felt that we can help millions of diabetics and pre-diabetics making their lives happier with our little contribution no spike desserts & sugar free joy.

4- Which Shark you had in mind while sharing a pitch on the show?

We went in thinking it would be great for us to get Vineeta and Namita. As a women run business (70% of our work force is women, or from diverse communities like PWD & LGBTQ community), we wanted to strengthen our business with more women leaders and investors. Vineeta and us share the same mentor from IIMA, loved how she has built sugar cosmetics from scratch after two earlier startups. Also, we had a bias towards her due to our own fitness journey. She is an ironman and a long distance runner, committed to fitness despite of her busy schedule. We wanted Namita for her expertise in manufacturing process & also pharmaceutical network something which would have added much value to our business.

5- Share a tip or two for entrepreneurs who want to share their pitch and secure deal on Shark Tank India.

We would say just go for it. Its a great platform to create awareness about your startup, learn from sharks and if you get a deal, it can really give your business wings. Top of it all, its the amazing Sony Shark Tank India team which is so invested in your success making sure you put your best foot forward and are able to tell your story in the most compelling way. The team makes you super comfortable and are amazing hosts and even nicer human beings!